Impact of Covid-19 on 'Direct to Consumer' Brands
The only comprehensive study of Covid's impact on 1,000 direct to consumer brands.
What do you find in this report?
Category-wise comparison of visit stats for April 2020 with
Peak of 2019
Jan-Apr 2019 average
Jan-Dec 2019 average
Paid acquisition stats comparison
Projections of visits for April 2020 based on 2019 trends and a measure of the deviation of the actuals from the forecasts
Commentary on traction for 'direct to consumer' categories with the elderly population
Optional: Raw data of nearly 1000 D2C brands (Names, Website domains, Description, Category, Sub-categories, 16 months of total visits, Traffic for April 2020 split by age group, mobile/desktop stats and paid channel)