We segmented the merchants into three categories, New (< 3 months), Budding (3 to 6 months) and Mature (> 6 months). Between 2015 and 2018, Shopify’s mature users have grown steadily. There is a high retention rate among mature high-value merchants on Shopify. While new users increased steadily till Q4 2017, it has been a drop in all 3 quarters of 2018. It is quite the opposite with budding users, which was dropping till 2017 but has been increasing since.
"Before PipeCandy we bought lists, used simplistic tools. We didn't have organized, actionable insights. The ability to drill down to intent is a game changer for us.
I have been actively advocating PipeCandy to my marketing teams."
Senior Director, Global Sales
Fortune 50, NYSE listed Tech Firm
"PipeCandy not only breaks down the technology usage of prospects, but also provides insights on their online revenue, shipping & omnichannel maturity.
We find the team to be responsive, helpful and educational; Everyone has been exceptional to work with"
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Subscription commerce report - 2018
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