The most commonly purchased product category from the UK eCommerce websites is Clothing. About 35% of eCommerce websites sell Apparel and associated Fashion accessories like Bags, Footwear, Eyewear, Beauty and Cosmetic products. This is followed by Food & Beverage (14%), Home furnishings (12%), Sporting (8%) and Consumer Electronics (7%). The categories depicted in the distribution of sales account for an estimated 70% of the type of SKUs sold by the UK based eCommerce websites.
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