Entrepreneurial Product Marketer

Location: Chennai

Experience: 0 - 2 years

PipeCandy is an eCommerce market intelligence company. Towards gaining insights into the eCommerce market, PipeCandy launches a series of products and plugins to be used by a variety of customers.

We are hiring a product marketer to research, help build and market these apps.

Typical Responsibilities

New Product Development

  • You'd be the 'GoTo' person for trying new product ideas that typically include customer development, research, product spec'ing, project management, and launch. This is ideal for marketers who prefer a flavor of product management in their job

Go To Market Strategy

  • Work with the founders to decide the GTM strategy
  • Break down the GTM into projects and tasks
  • Run the scrum and daily standups related to the GTM (involves several steps like persona research, content strategy, keyword research, content creation, design, launch planning)

Outreach Campaigns

  • Work with the founders on campaign goals
  • Support the research on channels
  • Discuss/Negotiate with vendors
  • Execute campaigns, Measure to improve/drop ideas
  • Report RoI

Expectations

  • 0-2 years of experience (work experience not mandatory)
  • Excellent command over the written and the spoken forms of English
  • High level of intelligence demonstrated by the ability to observe patterns and come up with ideas
  • Discipline to execute ideas on time consistently
  • Willingness to do what it takes

Perks

  • Opportunity to ideate, build, launch and market products - a dream role for entrepreneurs
  • Employee Stock Options in a fast growing early stage company
  • Flat organization structure with an opportunity to work very closely with the founders

We are open to hiring smart freshers for this role. If you have work experience (not necessarily in marketing) it would be an advantage. Send your resume along with samples/links to openings@pipecandy.com