PetCare is booming. The number of US households with pets has exceeded those with children by some 30 million. According to the American Pet Products Association (APPA), some $72 billion was expected to be spent on pets in 2018, compared with $43 billion 10 years earlier. From nutrition-specific foods to doggy DNA tests and app-connected food bowls, pet-related products are feeding industry with sales 3X that of children’s toys!
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