Our story actually goes back to the previous companies of our founders.
Ashwin was running ContractIQ – a mobile app development marketplace and Murali was running Ideas2IT – a product engineering company that was one among the top vendors in the ContractIQ network.
Over a few thousand sales pitches that Ashwin had witnessed on ContractIQ, one thing came out very clearly – The importance of the right story pitched to the right person at the right time. Time & again, all else remaining the same, the sales rep with a relevant story won.
On the other side of the table, Murali was trying to figure out why his closure rates are better than that of his reps, even though he is a technologist selling out of necessity. It turns out, the answer is the same – Murali knew the folklore of his company and could weave relevance into his stories.
As they both delved deeper & ran experiments in their respective companies, they realized that data & insights applied at the right time, helps bring more prospects and close deals better.
A year later, Murali and Ashwin came together to build PipeCandy. They were later joined by Shrikanth whom Ashwin met 13 years ago when they did their masters’ education together. Shrikanth was applying data science principles for customer acquisition in the consumer focused industries for CapGemini. He came on board to build prospect intelligence solutions for PipeCandy.
We’re building an important company in the sales prospecting space but at the same time we’re building a workplace that brims with camaraderie and an urge to achieve. If you are kicked about what PipeCandy is doing, join us – we’ll always find a place for people with a spark in their eyes!