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Agiliron is a software for retailers who have presence across various sales channels like marketplaces (eBay, Amazon etc.). The software also streamlines and integrates multiple backend systems that retailers use to run their operations and sales.
By analyzing a massive data set of over 50000 companies, PipeCandy's algorithms were able to discover retailers that had omni-channel presence. This was important because, Agiliron's value proposition suited well only for omni-channel retailers.
PipeCandy's predictive algorithms ranked retailers based on how well entrenched their omni-channel strategy was. This was important for Agiliron to run very targeted campaigns.
The Concierge team of PipeCandy, conveyed the value proposition of Agiliron to different segments through email messages that were optimized for high response rates.