Trending brands for modern retailers and CPG companies

Find brands on Instagram and other social channels; measure how they convert visitors to sales; measure brand affinity & predict brands that are likely to expand to specific cities of your interest; continuously track perceptions about the brands that matter to you.

Helping CPG companies go ‘direct to consumer’ or retailers ‘bring the right brands to their aisles’

Market Intelligence

PipeCandy has built the largest data set of ‘Direct to consumer’ and Digitally Native Vertical Brands in the US. We identify, classify and track the growth of these brands, in terms of traffic, web sales, shipping volumes, and social buzz.

Get customized market research done on strategically important DTC categories and segments. Build a list of brands based on criteria relevant for you. Track them continuously. Benchmark against them.

Brand Tracking & Brand Affinity - Online and Offline

Track entire categories of brands or a specific list of brands. Using PipeCandy’s proprietary analytical models discover the brand affinity for these brands in specific cities. Understand their online traffic sources and how well each source contributes to conversions on their eCommerce website.

Brand Perception & Brand Sentiment Mapping

Don’t just track brand sentiment or be limited by what brand sentiment tracking tools can do for you. Discover attributes about your brand and your competitors’ brands that your customers care about. Map brand perceptions across months and years from public data, that PipeCandy can get for you. Know what matters to customers.

Discover white spaces to position your brand in. Improve campaign messaging based on what shoppers tell about your brand.