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Charm.io alternative

Charm offensives, scale, enterprise-grade security don’t belong in the same sentence.

The industry-standard for omni-channel seller data


Proprietary eCommerce categories,

powering accurate revenue and order

estimations. Best in Class.

BNPL & Fulfillment Mapping
BNPL & Fulfillment Mapping

Discover eCommerce companies’ BNPL

adoption and fulfilment models. Know

those signals that drive sales & profits

APIs, Apps, & Data Marketplaces
APIs, Apps, & Data Marketplaces

Export data on hundreds or millions of

companies every day or every month

with flexible delivery options

Works like better than charm





Value Proposition Comparison


5.8M companies tracked
6.5M companies tracked

Love Charm.io. Reminds us of our awkward teenager phase.

And that’s just companies with substantial traffic. There are 5M more that are on our watch list.

Limited to DTC eCommerce
Omni-channel data

DTC is a phase. eCommerce has tipped in the favor of marketplaces even for DTC brands.

Largest dataset of Amazon and Walmart sellers. Their DTC presence tracked.

An integration here. An integration there
All the data, wherever you want

Integrates out of the box with HubSpot, Salesforce, and Airtable.

Get bulk data uploads to your D&B account, AWS, or your ad platform of choice. Also, API-first, and native CRM apps, if those are your jam.

Skeletal team
Enterprise-ready team

Small team that hustles. Good for startups that don’t need enterprise grade support.

Trusted data partner for world’s leading financial institutions. We understand enterprise support.

Features Comparison

Zoominfo PipeCandy
eCommerce companies coverage
4M companies
7M companies
eCommerce channel presence data icon
eCommerce-specific categories icon
Time-stamped data & Growth Scores icon
Commercepedia Maturity Score. Custom-built
API for research & analytics usecases icon
TAM estimates icon
Integrated Contact Data icon
Integrations with Data platforms icon
Limited support
Real, named human account manager for enterprise customers

Review Comparison


Not many public reviews, which is expected, considering that Charm.io is relatively small.

Based on a review from 3 years ago, on Reddit, we understand that Charm.io does not provide a way for data subjects to remove their data from their dataset.

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TR icon

Timothy R

"Great resource for e-commerce prospecting"

PipeCandy provides detailed and customized search parameters to focus on industries and products that best suit our partnership requirements

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UC icon

User in Computer Software

"Great experience working with this team"

Pipecandy helped us with market analysis reports and leads mining for our products. They are a great team to work.

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UI icon

User in Internet


PipeCandy take the time to understand your needs in detail, tailor the output accordingly, then follow up regularly to ensure that the delivery meets.

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Charm.io  0
PipeCandy  1
A promising side project vs. The gold standard for eCommerce company data

We have yet to find data that is as accurate as what Pipecandy can provide. I would gladly recommend Pipecandy to others.

Jesse Mitchell
SFI International Logistics

Jesse Mitchell

Director - Business Development

The holy grail of predictable demand generation

Build surgically precise lead lists of your ideal eCommerce customers

Closed lost? Not really.

Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.

The gold standard of eCommerce market size estimates

We hand-count & research every active eCommerce company. Know your true TAM.