Analysis Of US Adult eCommerce Market Share|2022 Statistics

Updated as of Sep 10, 2022


There are 1,952 eCommerce companies in US Adult market in 2022. Their aggregate online sales was USD 1.3B in 2022


US Adult eCommerce market share by Web Sales Range

US Adult eCommerce market is long-tail heavy. PipeCandy estimates that 90% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 1,755 90.4%
2 1M-50M 178 9.2%
3 50M-100M 6 0.3%
4 100M-500M 3 0.2%

Customer Cart is the leading eCommerce technology in US Adult eCommerce market in terms of GMV with a share of 51%.
US with 43% share has the largest Adult eCommerce market in the world.
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

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US Adult eCommerce Market Share by Traffic Rank

According to PipeCandy, less than 1% of eCommerce companies in US Adult eCommerce market have a web traffic rank of less than 10K, while 60% of companies have a traffic of more than 3M


#Traffic RankeCommerce companiesMarket Share
1 <10K 8 0.41%
2 10K - 100K 15 0.77%
3 100K - 500K 27 1.38%
4 500K - 1M 53 2.72%
5 1M - 3M 675 34.58%
6 3M - 10M 1,174 60.14%

There are 1,952 eCommerce companies in US Adult market in 2022
The aggregate online sales of physical goods eCommerce companies was USD 1.3B in 2022
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US Adult eCommerce Market Share by eCommerce Technology

Around 24% of the US Adult eCommerce companies use Shopify and account for 22% of the GMV.


#eCommerce technologyeCommerce companiesMarket Share
1 Shopify 470 24.08%
2 WooCommerce 308 15.78%
3 PrestaShop 201 10.30%
4 Ecwid 167 8.56%
5 OpenCart 164 8.40%
6 Wix Stores 147 7.53%
7 Squarespace 117 5.99%
8 Magento 80 4.10%
9 BigCommerce 33 1.69%
10 Big Cartel 28 1.43%

The aggregate GMV of Shopify in US Adult eCommerce market is USD 301M
The aggregate GMV of Custom Cart in US eCommerce Adult Market is USD 717M
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business