Children and Infants eCommerce Market Share Statistics 2022

Updated as of Jul 10, 2022


North America dominates in terms of the number of merchants in the Children and Infants market. The region with 42% share also leads in aggregate GMV. The US is the leader in countries with USD 81B GMV. Around 90% of the merchants are in the lower web sales range of less than USD 1M.


eCommerce Market Share - Children and Infants

Children and Infants has a long tail market in terms of revenue. While 89% of the companies have a GMV of less than USD 1M, below 1% have websales of more than USD 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 29,165 89.83%
2 1M-50M 3,243 9.99%
3 50M-100M 30 0.09%
4 100M+ 29 0.09%

Children and Infants physical goods eCommerce market was USD 21.4B in 2021.
There were 32,603 companies in the Children and Infants market in 2021.
PipeCandy

Researcher

Our reports prove our credentials.

Download & unlock the insights


The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


View more Reports

Children and Infants eCommerce Market Share by Traffic Range

Around 75% of eCommerce companies in Children and Infants have a traffic rank between 3M-10M


#Traffic RankeCommerce companiesMarket Share
1 < 10K 17 0.05%
2 10K - 100K 56 0.17%
3 100K - 500K 230 0.71%
4 500K - 1M 429 1.32%
5 1M - 3M 7,391 22.67%
6 3M - 10M 24,480 75.09%

North America accounts for 51% of the eCommerce companies in Children and Infants market in 2021
North America has the largest eCommerce Children and Infants market with a share of 42% in aggregrate GMV.
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business

Children and Infants eCommerce Market Share by Country

The aggregate GMV of Hobbies and Interests eCommerce is USD 37.4B in the global market. The United States with 27% leads with highest number of eCommerce companies. The country also leads in aggregate GMV, followed by Germany.


#CountryeCommerce companiesMarket Share
1 United States of America 15,525 47.62%
2 United Kingdom 2,133 6.54%
3 Germany 1,513 4.64%
4 Brazil 1,140 3.50%
5 Netherlands 1,063 3.26%
6 Russia 961 2.95%
7 Australia 856 2.63%
8 Canada 789 2.42%
9 France 778 2.39%
10 Italy 661 2.03%

The aggregate GMV of Children and Infants eCommerce is USD 21.4B in the global market.
The aggregate GMV of Children and Infants eCommerce in the United States of America is USD 8.1B
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business