Coffee and Tea eCommerce Market Share | Statistics 2022

Updated as of Aug 10, 2022


North America dominates the Coffee and Tea industry both in terms of number of companies and aggregate GMV. In terms of countries, the United States leads with 45% share in global GMV. Compared to other product categories, the proportion of companies with web sales less than USD 1M in a year is lesser in the Coffee and Tea industry, indicating a smaller long tail in the industry.


eCommerce Market Share - Coffee and Tea

Coffee and Tea has 68% of companies having a GMV of less than USD 1M. Compared to other product categories, the proportion of companies making less than USD 1M in a year is lesser in the Coffee and Tea industry. The rest of the companies make USD 1M to USD 5M in annual web sales.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 33,693 94.63%
2 1M-5M 1,913 5.37%

Coffee and Tea B2C physical goods eCommerce market size was USD 9B in 2021.
There were 36K Coffee and Tea eCommerce companies in 2021
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Global eCommerce market size

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Coffee and Tea eCommerce Market Share by Traffic Range

81% eCommerce companies in the Coffee and Tea industry attract very less traffic and have traffic ranks more than 3M.


#Traffic RankeCommerce companiesMarket Share
1 500K - 1M 75 0.21%
2 1M - 3M 6,558 18.38%
3 3M - 10M 29,049 81.41%

North America accounts for 64% of the eCommerce companies in Coffee and Tea in 2021
North America has the largest eCommerce Coffee and Tea eCommerce market with a share of 50% on aggregrate GMV.
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Coffee and Tea eCommerce Market Share by Country

The US accounts for 62% of eCommerce companies in the global Coffee and Tea industry and 45% of the global market for Coffee and Tea. Other major countries include the UK, Germany, and Australia all with an individual share of less than 10% in number of companies and GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 21,698 61.76%
2 United Kingdom 2,637 7.51%
3 Germany 1,179 3.36%
4 Australia 1,099 3.13%
5 Brazil 1,026 2.92%
6 Canada 944 2.69%
7 Italy 901 2.56%
8 Russia 836 2.38%
9 France 809 2.30%
10 Netherlands 520 1.48%

The aggregate GMV of Coffee and Tea eCommerce is USD 9B in the global market.
The aggregate GMV of Coffee and Tea eCommerce in the United States of America is USD 4B
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Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business