US Consumer Electronics and Appliances eCommerce Market Share Statistics|2022 Statistics

Updated as of Nov 10, 2022


US Consumer Electronics and Appliances industry accounts for about 35% of all global Consumer Electronics and Appliances eCommerce companies and 26% of global GMV of the Consumer Electronics and Appliances eCommerce industry.


US eCommerce Market Share - Consumer Electronics and Appliances

84% of all Consumer Electronics and Appliances eCommerce companies in the US have GMV less than USD 1M. Only 0.50% of these companies have more than USD 50M in GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 29,570 83.92%
2 1M-50M 5,556 15.77%
3 50M-100M 54 0.15%
4 100M-500M 51 0.14%
5 500M 6 0.02%

Consumer Electronics and Appliances B2C physical goods eCommerce market size was USD 150B in 2021.
There were 101K B2C Consumer Electronics and Appliances eCommerce companies in 2021
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US eCommerce Market Share - Consumer Electronics and Appliances

About 92% of the US Consumer Electronics and Appliances eCommerce companies have traffic ranks more than 1M. These companies account for about 28% of the GMV of the US Consumer Electronics and Appliances eCommerce industry.


#Traffic RankeCommerce companiesMarket Share
1 < 10K 66 0.18%
2 10K - 100K 203 0.57%
3 100K - 500K 1,612 4.51%
4 500K - 1M 1,082 3.03%
5 1M - 3M 8,980 25.12%
6 3M - 10M 23,812 66.60%

WooCommerce is the leading eCommerce technology in US Consumer Electronics and Appliances eCommerce market in terms of GMV with a share of 15%.
US with 26% GMV share has the largest Consumer Electronics and Appliances eCommerce market in the world.
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US Consumer Electronics and Appliances eCommerce Market Share by Country

48% of global Consumer Electronics and Appliances eCommerce businesses are in the United States. The US Consumer Electronics and Appliances eCommerce market generated a GMV for USD 172B in 2021.


#eCommerce technologyeCommerce companiesMarket Share
1 WooCommerce Checkout 6,741 18.85%
2 Wix Stores 5,932 16.59%
3 Shopify 5,318 14.87%
4 Squarespace Add to Cart 3,458 9.67%
5 Ecwid 2,302 6.44%
6 OpenCart 1,899 5.31%
7 PrestaShop 1,266 3.54%
8 Magento 1,121 3.14%
9 Custom Cart 796 2.23%
10 Weebly eCommerce 776 2.17%

In the US, about 5% of GMV on Shopify is from the Consumer Electronics and Appliances industry
The top three eCommerce technologies in the US Consumer Electronics and Appliances industry are WooCommerce, Wix Stores, and Shopify.
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