US Fashion and Apparel eCommerce Market Share Statistics|2022 Statistics

Updated as of Sep 10, 2022


US Fashion and Apparel industry accounts for about 48% of all global Fashion and Apparel eCommerce companies and 35% of global GMV of the Fashion and Apparel eCommerce industry.


US eCommerce Market Share - Fashion and Apparel

92% of all Fashion and Apparel eCommerce companies in the US have GMV less than USD 1M. Only 0.23% of these companies have more than USD 50M in GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 216,800 92.29%
2 1M-50M 17,573 7.48%
3 50M-100M 266 0.11%
4 100M-500M 230 0.10%
5 500M-1B 18 0.01%
6 >1B 12 0.010%

Fashion and Apparel B2C physical goods eCommerce market size was USD 172B in 2021.
There were 234K B2C Fashion and Apparel eCommerce companies in 2021
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US eCommerce Market Share - Fashion and Apparel

About 87% of the US Fashion and Apparel eCommerce companies have traffic ranks more than 1M. These companies account for about 28% of the GMV of the US Fashion and Apparel eCommerce industry.


#Traffic RankeCommerce companiesMarket Share
1 < 10K 128 0.05%
2 10K - 100K 1,062 0.45%
3 100K - 500K 2,553 1.08%
4 500K - 1M 3,996 1.69%
5 1M - 3M 48,837 20.66%
6 3M - 10M 179,773 76.06%

Shopify is the leading eCommerce technology in US Fashion and Apparel eCommerce market in terms of GMV with a share of 44%.
US with 28% GMV share has the largest Fashion and Apparel eCommerce market in the world.
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US Fashion and Apparel eCommerce Market Share by Country

48% of global Fashion and Apparel eCommerce businesses are in the United States. The US Fashion & Apparel eCommerce market generated a GMV for USD 172B in 2021.


#eCommerce technologyeCommerce companiesMarket Share
1 Shopify 83,103 35.16%
2 WooCommerce Checkout 32,999 13.96%
3 Wix Stores 31,561 13.35%
4 Squarespace Add to Cart 17,745 7.51%
5 Ecwid 8,710 3.69%
6 OpenCart 7,583 3.21%
7 PrestaShop 7,297 3.09%
8 Magento 5,109 2.16%
9 Weebly eCommerce 4,578 1.94%
10 Big Cartel 3,429 1.45%

In the US, about 28% of GMV on Shopify is from the Fashion and Apparel industry
The top three eCommerce technologies in the US Fashion and Apparel industry are Shopify, WooCommerce, and Wix Stores.
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