Fashion and Apparel eCommerce Market Share Statistics|2022 Statistics

Updated as of Jul 10, 2022


The global fashion and apparel eCommerce market is USD 492B in market size. 31% of global eCommerce businesses are fashion and apparel retailers. The number of potential customers is projected to grow to more than 1.2 billion by 2020. Within the Fashion and Apparel category, the majority of businesses are those that specialize in selling jewelry, watches, fashion accessories, and footwear.


eCommerce Market Share - Fashion and Apparel

Fashion and Apparel has long tail market with 87% of companies having a GMV of less than 1M while less than 1% have sales of more than 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 432,693 88.33%
2 1M-50M 52,853 10.79%
3 50M-100M 762 0.16%
4 100M-500M 624 0.13%
5 500M-1B 60 0.01%
6 >1B+ 21 0.004%
7 Unknown 2,843 0.58%

Fashion and Apparel B2C physical goods eCommerce market size was USD 492B in 2021.
There were 490K B2C Fashion and Apparel eCommerce companies in 2021
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eCommerce Market Share - Fashion and Apparel

2.5% of the top 10,000 global websites ranked by traffic are Fashion and Apparel online stores. 76% of all Fashion and Apparel web stores see low traffic


#Traffic RankeCommerce companiesMarket Share
1 < 10K 246 0.05%
2 10K - 100K 1,760 0.36%
3 100K - 500K 4,749 0.97%
4 500K - 1M 7,643 1.56%
5 1M - 3M 99,655 20.34%
6 3M - 10M 375,803 76.72%

North America accounted for 39% of the eCommerce companies in Fashion and Apparel in 2021
North America has the largest eCommerce Fashion and Apparel eCommerce market with a share of 39% on aggregrate GMV.
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Fashion and Apparel eCommerce Market Share by Country

48% of global Fashion and Apparel eCommerce businesses are in the United States. The US Fashion & Apparel eCommerce market generated a GMV for USD 172B in 2021.


#CountryeCommerce companiesMarket Share
1 United States of America 236,349 48.25%
2 United Kingdom 28,160 5.75%
3 Germany 20,515 4.19%
4 Brazil 18,171 3.71%
5 Russia 16,041 3.27%
6 Australia 13,536 2.76%
7 France 13,174 2.69%
8 Netherlands 11,356 2.32%
9 Canada 11,151 2.28%
10 Italy 10,368 2.12%

The aggregate GMV of Fashion and Apparel eCommerce is $492B in the global market.
The aggregate GMV of Fashion and Apparel eCommerce in the United States of America is USD 172B
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business