Florists eCommerce Market Share Statistics 2022

Updated as of Jul 10, 2022


While North America dominates in the number of merchants in the Florists market, the EU with 38% dominates in terms of aggregate GMV. In countries, the US is the leader with USD 2.3B GMV. More than 90% of the merchants are in the lower web sales range of less than USD 1M.


eCommerce Market Share - Florists

Florists eCommerce market has a long tail market in revenue. While 92% of the companies have a GMV of less than USD 1M, below 1% have sales of more than USD 50M. Approx. 99% have a web sales of less than USD 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 20,926 91.82%
2 1M-50M 1,862 8.17%
3 50M-100M 2 0.01%
4 100M-500M 1 0.004%

Florist's physical goods eCommerce market was USD 8.71B in 2021.
There are 22,890 companies in Florists market in 2021.
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Florists eCommerce Market Share by Traffic Range

Around 86% of eCommerce companies have a traffic rank between 3M-10M


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 9 0.04%
2 100K - 500K 29 0.13%
3 500K - 1M 60 0.26%
4 1M - 3M 3,058 13.36%
5 3M - 10M 19,734 86.21%

North America accounts for 44% of the eCommerce companies in the Florists market in 2021
EU has the largest eCommerce Florists market with a share of 38% in aggregrate GMV.
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Florists eCommerce Market Share by Country

The United States leads the florists market with 41% share, while other countries account for less than 10% share in terms of number of companies. The United States account for 27% in the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 9% in aggregrate GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 9,374 41.0%
2 Germany 1,371 6.0%
3 United Kingdom 1,326 5.8%
4 Brazil 1,255 5.5%
5 Russia 960 4.2%
6 Netherlands 717 3.1%
7 France 618 2.7%
8 Italy 587 2.6%
9 Canada 501 2.2%
10 Australia 499 2.2%

The aggregate GMV of Florists eCommerce is USD 8.7B in the global market.
The aggregate GMV of Florists eCommerce in the United States of America is USD 2.3B
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