Analysis Of US Food and Beverages eCommerce Market Share|2022 Statistics

Updated as of Sep 10, 2022


US eCommerce Food and Beverages market is the world’s largest with an aggregate GMV of USD 20.1B. It accounts for 52% of Food and Beverages companies in the world.


US Food and Beverages eCommerce market share by Web Sales Range

US Food and Beverages eCommerce market is long-tail heavy. PipeCandy estimates that 98% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 92,441 97.97%
2 1M-50M 1,875 1.99%
3 50M-100M 22 0.02%
4 100M-500M 18 0.02%
5 500M-1B 2 0.00%

WooCommerce is the leading eCommerce technology in US Food and Beverages eCommerce market in terms of GMV with a share of 44%.
US with 52% share has the largest Food and Beverages eCommerce market in the world.
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US Food and Beverages eCommerce Market Share by Traffic Rank

According to PipeCandy, less than 1% of eCommerce companies in US Food and Beverages eCommerce market have a web traffic rank of less than 10K, while 48% of companies have a traffic of more than 3M


#Traffic RankeCommerce companiesMarket Share
1 < 10K 18 0.79%
2 10K - 100K 90 4.06%
3 100K - 500K 310 6.44%
4 500K - 1M 945 10.90%
5 1M - 3M 25,338 29.93%
6 3M - 10M 68,374 47.87%

There are 95,075 eCommerce companies in US Food and Beverages market in 2022
The aggregate online sales of eCommerce companies in US Food and Beverages market was USD 20.1B in 2021
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US Food and Beverages eCommerce Market Share by eCommerce Technology

Around 24% of the US Food and Beverages eCommerce companies use Shopify Stores and account for 18% of the GMV.


#eCommerce technologyeCommerce companiesMarket Share
1 Shopify 23,410 24.62%
2 WooCommerce Checkout 18,852 19.83%
3 Wix Stores 18,791 19.76%
4 Ecwid 8,373 8.81%
5 Squarespace 5,706 6.00%
6 Weebly eCommerce 4,262 4.48%
7 OpenCart 1,779 1.87%
8 Custom Cart 1,453 1.53%
9 Zen Cart 1,363 1.43%
10 PrestaShop 1,295 1.36%

Shopify accounts for 18% of the US Food and Beverages eCommerce GMV.
The aggregate GMV of US eCommerce Food and Beverages on Shopify is USD 3,785M
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