Updated as of Mar 10, 2023
North America dominates in terms of the number of merchants in the General Merchandise market. EU with 40% share leads in terms of aggregate GMV. The US is the leader in countries with USD 17B GMV. More than 88% of the merchants are in the lower web sales range of less than USD 1M.
General Merchandise has a long tail market in revenue. While 89% of the companies have a GMV of less than USD 1M, below 1% have web sales of more than USD 50M.
|#||Web Sales Range||eCommerce companies||Market Share|
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Around 75% of eCommerce companies in General Merchandise have a traffic rank between 3M-10M
|#||Traffic Rank||eCommerce companies||Market Share|
|2||10K - 100K||193||0.43%|
|3||100K - 500K||444||1.00%|
|4||500K - 1M||657||1.48%|
|5||1M - 3M||9,798||22.07%|
|6||3M - 10M||33,274||74.93%|
The United States leads the General Merchandise market with 43% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 36% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 15% in aggregate GMV.
|#||Country||eCommerce companies||Market Share|
|1||United States of America||18,964||42.71%|