Updated as of Feb 10, 2023
North America dominates in the number of merchants in the Gifts and Novelties market. EU with 46% leads in aggregate GMV. The US is the leader in countries with USD 1.9B GMV. More than 80% of the merchants are in the lower web sales range of less than USD 1M.
Gifts and Novelties has a long tail market in terms of revenue. While 88% of the companies have a GMV of less than USD 1M, below 1% have sales of more than USD 50M. With an 11% share, there is a significant number of companies in the web sales range of USD 1M – USD 50M.
|#||Web Sales Range||eCommerce companies||Market Share|
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Around 73% of eCommerce companies have a traffic rank between 3M-10M
|#||Traffic Rank||eCommerce companies||Market Share|
|1||10K - 100K||12||0.12%|
|2||100K - 500K||15||0.56%|
|3||500K - 1M||177||1.79%|
|4||1M - 3M||2,383||24.07%|
|5||3M - 10M||7,273||73.46%|
The United States leads the Gifts and Novelties market with 46% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 31% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 20% in aggregate GMV.
|#||Country||eCommerce companies||Market Share|
|1||United States of America||4,558||46.04%|