Gifts and Novelties eCommerce Market Share Statistics 2022
Updated as of Feb 10, 2023
North America dominates in the number of merchants in the Gifts and Novelties market. EU with 46% leads in aggregate GMV. The US is the leader in countries with USD 1.9B GMV. More than 80% of the merchants are in the lower web sales range of less than USD 1M.
eCommerce Market Share - Gifts and Novelties
Gifts and Novelties has a long tail market in terms of revenue. While 88% of the companies have a GMV of less than USD 1M, below 1% have sales of more than USD 50M. With an 11% share, there is a significant number of companies in the web sales range of USD 1M – USD 50M.
| # | Web Sales Range | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | < 1M | 8,738 | 88.64% |
| 2 | 1M-50M | 1,105 | 11.21% |
| 3 | 50M-100M | 9 | 0.09% |
| 4 | 100M-500M | 6 | 0.06% |
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Gifts and Novelties eCommerce Market Share by Traffic Range
Around 73% of eCommerce companies have a traffic rank between 3M-10M
| # | Traffic Rank | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | 10K - 100K | 12 | 0.12% |
| 2 | 100K - 500K | 15 | 0.56% |
| 3 | 500K - 1M | 177 | 1.79% |
| 4 | 1M - 3M | 2,383 | 24.07% |
| 5 | 3M - 10M | 7,273 | 73.46% |
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Gifts and Novelties eCommerce Market Share by Country
The United States leads the Gifts and Novelties market with 46% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 31% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 20% in aggregate GMV.
| # | Country | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | United States of America | 4,558 | 46.04% |
| 2 | United Kingdom | 586 | 5.92% |
| 3 | Germany | 455 | 4.60% |
| 4 | Russia | 408 | 4.12% |
| 5 | Brazil | 398 | 4.02% |
| 6 | Australia | 262 | 2.65% |
| 7 | Netherlands | 248 | 2.51% |
| 8 | France | 242 | 2.44% |
| 9 | Italy | 208 | 2.10% |
| 10 | Canada | 202 | 2.04% |
