US Gifts and Novelties eCommerce Market Share Statistics|2022 Statistics

Updated as of Sep 10, 2022


US Gifts and Novelties industry accounts for about 46% of all global Gifts and Novelties eCommerce companies and 31% of global GMV of the Gifts and Novelties eCommerce industry.


US eCommerce Market Share - Gifts and Novelties

92% of all Gifts and Novelties eCommerce companies in the US have GMV less than USD 1M. Only 0.15% of these companies have more than USD 50M in GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 4,190 92.35%
2 1M-50M 340 7.49%
3 50M-100M 5 0.11%
4 100M-500M 2 0.04%

Gifts and Novelties B2C physical goods eCommerce market size was USD 2B in 2021.
There were 4.5K B2C Gifts and Novelties eCommerce companies in 2021
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US eCommerce Market Share - Gifts and Novelties

About 97% of the US Gifts and Novelties eCommerce companies have traffic ranks more than 1M. These companies account for about 52% of the GMV of the US Gifts and Novelties eCommerce industry.


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 9 0.20%
2 100K - 500K 31 0.68%
3 500K - 1M 69 1.51%
4 1M - 3M 1,137 24.95%
5 3M - 10M 3,312 72.66%

Shopify is the leading eCommerce technology in US Gifts and Novelties eCommerce market in terms of GMV with a share of 32%.
US with 31% GMV share has the largest Gifts and Novelties eCommerce market in the world.
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US Gifts and Novelties eCommerce Market Share by Country

46% of global Gifts and Novelties eCommerce businesses are in the United States. The US Gifts and Novelties eCommerce market generated a GMV for USD 5B in 2021.


#eCommerce technologyeCommerce companiesMarket Share
1 Shopify 1,304 28.61%
2 WooCommerce Checkout 927 20.34%
3 Wix Stores 596 13.08%
4 OpenCart 236 5.18%
5 Magento 183 4.01%
6 Ecwid 164 3.60%
7 Weebly eCommerce 149 3.27%
8 PrestaShop 10,842 2.37%
9 BigCommerce 92 2.02%
10 Squarespace Add to Cart 88 1.93%

In the US, about 0.25% of GMV on Shopify is from the Gifts and Novelties industry
The top three eCommerce technologies in the US Gifts and Novelties industry are Shopify, WooCommerce, and Wix Stores.
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