Gifts and Novelties eCommerce Market Share Statistics 2022

Updated as of Jul 10, 2022


North America dominates in the number of merchants in the Gifts and Novelties market. EU with 46% leads in aggregate GMV. The US is the leader in countries with USD 1.9B GMV. More than 80% of the merchants are in the lower web sales range of less than USD 1M.


eCommerce Market Share - Gifts and Novelties

Gifts and Novelties has a long tail market in terms of revenue. While 88% of the companies have a GMV of less than USD 1M, below 1% have sales of more than USD 50M. With an 11% share, there is a significant number of companies in the web sales range of USD 1M – USD 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 8,738 88.64%
2 1M-50M 1,105 11.21%
3 50M-100M 9 0.09%
4 100M-500M 6 0.06%

Gifts and Novelties physical goods eCommerce market was USD 6.3B in 2021.
There are 9,900 companies in the Gifts and Novelties market in 2021.
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Gifts and Novelties eCommerce Market Share by Traffic Range

Around 73% of eCommerce companies have a traffic rank between 3M-10M


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 12 0.12%
2 100K - 500K 15 0.56%
3 500K - 1M 177 1.79%
4 1M - 3M 2,383 24.07%
5 3M - 10M 7,273 73.46%

North America accounts for 49% of the eCommerce companies in Gifts and Novelties market in 2021
EU has the largest eCommerce Gifts and Novelties market with a share of 46% in aggregrate GMV.
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Gifts and Novelties eCommerce Market Share by Country

The United States leads the Gifts and Novelties market with 46% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 31% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 20% in aggregate GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 4,558 46.04%
2 United Kingdom 586 5.92%
3 Germany 455 4.60%
4 Russia 408 4.12%
5 Brazil 398 4.02%
6 Australia 262 2.65%
7 Netherlands 248 2.51%
8 France 242 2.44%
9 Italy 208 2.10%
10 Canada 202 2.04%

The aggregate GMV of Gifts and Novelties eCommerce is USD 6.2B in the global market.
The aggregate GMV of Gifts and Novelties eCommerce in the United States of America is USD 1.9B
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