Analysis Of US Grocery and Home Supplies eCommerce Market Share|2022 Statistics

Updated as of Dec 10, 2022


While US leads the US Grocery and Home Supplies eCommerce market with 24% companies, Germany dominates with 34% GMV.


US Grocery and Home Supplies eCommerce market share by Web Sales Range

US Grocery and Home Supplies eCommerce market is long-tail heavy. PipeCandy estimates that 93% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 8,789 93.1%
2 1M-50M 519 5.5%
3 50M-100M 101 1.1%
4 100M-500M 27 0.3%
5 >500M-1B 9 0.1%

Custom Cart is the leading eCommerce technology in US Grocery and Home Supplies market in terms of GMV with a share of 65%.
Germany with 34% share has the largest Grocery and Home Supplies eCommerce companies in the world.
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


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US Grocery and Home Supplies eCommerce Market Share by Traffic Rank

According to PipeCandy, less than 1% of eCommerce companies in US Grocery and Home Supplies eCommerce market have a web traffic rank of less than 10K, while 65% of companies have a traffic of more than 3M


#Traffic RankeCommerce companiesMarket Share
1 < 10K 38 0.40%
2 10K - 100K 223 2.33%
3 100K - 500K 124 1.30%
4 500K - 1M 472 4.94%
5 1M - 3M 1,881 19.67%
6 3M - 10M 6,826 71.37%

There are 9,546 eCommerce companies in US Grocery and Home Supplies market in 2022
The aggregate online sales of eCommerce companies in US Grocery and Home Supplies was USD 44.5 in 2022
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US Grocery and Home Supplies eCommerce Market Share by eCommerce Technology

Around 21% of the US Grocery and Home Supplies eCommerce companies use Shopify and account for 4% of the GMV.


#eCommerce technologyeCommerce companiesMarket Share
1 Shopify 1,972 20.6%
2 WooCommerce 1,658 17.3%
3 Wix Stores 1,643 17.2%
4 Squarespace 787 8.2%
5 Ecwid 694 7.3%
6 Weebly eCommerce 415 4.3%
7 Custom Cart 346 3.6%
8 OpenCart 334 3.5%
9 PrestaShop 275 2.9%
10 Enterprise eCom Platforms 247 2.6%

The aggregate GMV of US Grocery and Home Supplies eCommerce on Shopify is USD 1,783M
The aggregate GMV of US eCommerce Grocery and Home Supplies Market on WooCommerce is USD 627M
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