Grocery and Home Supplies eCommerce Market Share | Statistics 2022

Updated as of Jul 10, 2022


Europe dominates the global Grocery and Home Supplies eCommerce market with a GMV share of 70%. In terms of country, Germany dominates with 34% share of the global eCommerce sales in the Grocery and Home Supplies category.


eCommerce Market Share - Grocery and Home Supplies

84% of eCommerce companies in the Grocery and Home Supplies category have an annual web sales less than USD 1M. Only 1.60% generate annual web sales more than USD 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 32,254 83.01%
2 1M-50M 5,714 14.71%
3 50M-100M 371 0.95%
4 100M-500M 240 0.62%
5 >500M 277 0.71%

Grocery and Home Supplies B2C physical goods eCommerce market size was USD 103B in 2021.
There were 39K Grocery and Home Supplies eCommerce companies in 2021
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Grocery and Home Supplies eCommerce Market Share by Traffic Range

About 93% of the eCommerce companies in the global Grocery and Home Supplies market attract very less traffic and have traffic ranks greater than 1M.


#Traffic RankeCommerce companiesMarket Share
1 < 10K 31 0.08%
2 10K - 100K 495 1.27%
3 100K - 500K 1,040 2.68%
4 500K - 1M 1,125 2.90%
5 1M - 3M 8,215 21.14%
6 3M - 10M 27,950 71.93%

Europe accounts for 37% of the eCommerce companies in Grocery and Home Supplies in 2021
Europe has the largest eCommerce Grocery and Home Supplies eCommerce market with a share of 70% on aggregrate GMV.
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Grocery and Home Supplies eCommerce Market Share by Country

The US is the largest market with a share of 24% in the global Grocery and Home Supplies market. The US is followed by Germany and Brazil, with an individual share of less than 10%.


#CountryeCommerce companiesMarket Share
1 United States of America 9,474 24.38%
2 Germany 3,021 7.77%
3 Brazil 2,780 7.15%
4 United Kingdom 2,717 6.99%
5 Australia 2,134 5.49%
6 Canada 2,012 5.18%
7 Netherlands 1,698 4.37%
8 Spain 954 2.46%
9 Russia 886 2.28%
10 Italy 856 2.20%

The aggregate GMV of Grocery and Home Supplies eCommerce is USD 103B in the global market.
The aggregate GMV of Grocery and Home Supplies eCommerce in the United States of America is USD 16B.
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