US Health and Fitness eCommerce Market Share Statistics|2022 Statistics

Updated as of Sep 10, 2022


The US has 67K eCommerce companies in the Health and Fitness Industry. This is about 6% of all eCommerce businesses in the US and 3% of all eCommerce GMV in the US.


US eCommerce Market Share - Health and Fitness

93% of all Health and Fitness eCommerce companies in the US have GMV less than USD 1M. Only 0.15% of these companies have more than USD 50M in GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 62,062 92.70%
2 1M-50M 4,784 7.15%
3 50M-100M 53 0.08%
4 100M-500M 43 0.06%
5 >500M 7 0.01%

Health and Fitness B2C physical goods eCommerce market size was USD 24B in 2021.
There were 45K B2C Health and Fitness eCommerce companies in 2021
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US eCommerce Market Share - Health and Fitness

About 97% of the US Health and Fitness eCommerce companies have traffic ranks more than 1M. These companies account for about 41% of the GMV of the US Health and Fitness eCommerce industry.


#Traffic RankeCommerce companiesMarket Share
1 < 10K 8 0.02%
2 10K - 100K 94 0.21%
3 100K - 500K 502 1.12%
4 500K - 1M 653 1.46%
5 1M - 3M 10,241 22.82%
6 3M - 10M 33,370 74.37%

WooCommerce is the leading eCommerce technology in US Health and Fitness eCommerce market in terms of GMV with a share of 44%.
US with 39% GMV share has the largest Health and Fitness eCommerce market in the world.
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US Health and Fitness eCommerce Market Share by Country

49% of global Health and Fitness eCommerce businesses are in the United States. The US Health and Fitness eCommerce market generated a GMV for USD 24B in 2021.


#eCommerce technologyeCommerce companiesMarket Share
1 WooCommerce Checkout 13,019 29.02%
2 Wix Stores 7,855 17.51%
3 Squarespace Add to Cart 6,184 13.78%
4 Shopify 5,737 12.79%
5 Ecwid 3,247 7.24%
6 Weebly eCommerce 2,150 4.79%
7 OpenCart 909 2.03%
8 PrestaShop 822 1.83%
9 Magento 662 1.48%
10 Magento 394 0.88%

WooCommerce is the leading eCommerce technology in US Health and Fitness eCommerce market in terms of GMV with a share of 44%.
US with 39% GMV share has the largest Health and Fitness eCommerce market in the world.
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business