Health and Fitness eCommerce Market Share Statistics 2022

Updated as of Jul 10, 2022


North America dominates in terms of the number of merchants in the Health and Fitness market. The region with 41% share also leads in terms of aggregate GMV. In terms of countries, the US is the leader with USD 23.7B GMV. More than 88% of the merchants are in the lower web sales range of less than USD 1M.


eCommerce Market Share - Health and Fitness

Health and Fitness has a long tail market in terms of revenue. While 89% of the companies have a GMV of less than USD 1M, below 1% have websales of more than USD 10M.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 80,714 88.71%
2 1M-5M 9,173 10.08%
3 5M-10M 512 0.56%
4 10M-250M 235 0.26%
5 25M-50M 164 0.18%
6 50M-100M 104 0.11%
7 100M+ 89 0.10%

Health and Fitness physical goods eCommerce market was USD 65.3B in 2021.
There are 91,451 companies in Health and Fitness market in 2021.
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

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Global eCommerce market size

Global eCommerce market size


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Health and Fitness eCommerce Market Share by Traffic Range

Around 74% of eCommerce companies in Health and Fitness have a traffic rank between 3M-10M


#Traffic RankeCommerce companiesMarket Share
1 < 10K 8 0.01%
2 10K - 100K 158 0.17%
3 100K - 500K 804 0.88%
4 500K - 1M 1,200 1.31%
5 1M - 3M 21,015 22.98%
6 3M - 10M 68,266 74.65%

North America accounts for 52% of the eCommerce companies in Health and Fitness market in 2021
North America has the largest eCommerce Health and Fitness market with a share of 41% in aggregrate GMV.
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Health and Fitness eCommerce Market Share by Country

The United States leads the Health and Fitness market with 49% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 36% of the total aggregate GMV. Germany is next to the United States with a share of 9% in aggregate GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 44,868 49.06%
2 United Kingdom 6,093 6.66%
3 Germany 3,652 3.99%
4 Brazil 2,826 3.09%
5 Russia 2,707 2.96%
6 Australia 2,655 2.90%
7 Italy 2,373 2.59%
8 Canada 2,209 2.42%
9 France 2,132 2.33%
10 Netherlands 1,960 2.14%

The aggregate GMV of Health and Fitness eCommerce is USD 65.3B in the global market.
The aggregate GMV of Health and Fitness eCommerce in the United States of America is USD 23.7B
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