Hobbies and Interests eCommerce Market Share Statistics 2022

Updated as of Sep 10, 2022


EU dominates the Hobbies and Interests market both in terms of the number of companies and aggregate GMV. In countries, the United States leads with a 23% share in aggregate GMV.


eCommerce Market Share - Hobbies and Interests

EU with 49% share has the largest GMV across all regions. It also leads in terms of the number of eCommerce companies. This category has a long tail market with 87% of companies having a GMV of less than USD 1M while less than 1% have sales of more than USD 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 28,612 87.91%
2 1M-50M 3,802 11.68%
3 50M-100M 73 0.22%
4 100M-500M 57 0.18%
5 >500M-1B 4 0.01%

Hobbies and Interests physical goods eCommerce market size was USD 37.4B in 2021.
There are 32,708 companies in Hobbies and Interests in 2021
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Global eCommerce market size

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Hobbies and Interests eCommerce Market Share by Traffic Range

This table analyses the spread of eCommerce companies in Hobbies and Interests by traffic range


#Traffic RankeCommerce companiesMarket Share
1 < 10K 25 0.08%
2 10K - 100K 129 0.39%
3 100K - 500K 339 1.04%
4 500K - 1M 997 3.05%
5 1M - 3M 7,267 22.22%
6 3M - 10M 23,951 73.23%

North America accounts for 32% of the eCommerce companies in Hobbies and Interest in 2021
EU has the largest eCommerce Hobbies and Interests eCommerce market with a share of 49% in aggregate GMV.
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Hobbies and Interests eCommerce Market Share by Country

The aggregate GMV of Hobbies and Interests eCommerce is USD 37.4B in the global market. The United States with 27% leads with highest number of eCommerce companies. The country also leads in aggregate GMV, followed by Germany.


#CountryeCommerce companiesMarket Share
1 United States of America 8,941 27.34%
2 Germany 3,413 10.43%
3 United Kingdom 2,166 6.62%
4 Brazil 1,924 5.88%
5 Australia 1,672 5.11%
6 France 1,525 4.66%
7 Italy 1,420 4.34%
8 Netherlands 1,332 4.07%
9 Canada 1,323 4.04%
10 Russia 825 2.52%

The aggregate GMV of Hobbies and Interests eCommerce is USD 37.4B in the global market.
The aggregate GMV of Hobbies and Interests eCommerce in the United States of America is USD 8.96B
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