Home and Garden eCommerce Market Share | Statistics 2022

Updated as of Jul 10, 2022


North America has the highest share (50%) of merchants in the global Home and Garden industry. Europe, on the other hand, with only 28% of the global merchants, accounts for 38% of the global GMV.


eCommerce Market Share - Home and Garden

About 88% of merchants have an annual web sales less than USD 1M. 40% of total GMV in the Home and Garden category rests with merchants with annual web sales between 1M and 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 71,030 87.77%
2 1M-50M 9,350 11.55%
3 50M-100M 85 0.11%
4 100M-500M 72 0.09%
5 500M-1B 4 0.00%
6 >1B 1 0.000%
7 Unknown 390 0.48%

Home and Garden B2C physical goods eCommerce market size was USD 60B in 2021.
There were 81K Home and Garden eCommerce companies in 2021
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


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Home and Garden eCommerce Market Share by Traffic Range

16% of eCommerce sites in the Home and Garden category attract high traffic (traffic ranks less than 100K). About 50% of the sites have traffic ranks between 1M and 10M.


#Traffic RankeCommerce companiesMarket Share
1 < 10K 15 0.02%
2 10K - 100K 148 0.18%
3 100K - 500K 639 0.79%
4 500K - 1M 1,085 1.34%
5 1M - 3M 19,766 24.42%
6 3M - 10M 59,279 73.25%

North America accounts for 50% of the eCommerce companies in Home and Garden in 2021
North America has the largest eCommerce Home and Garden eCommerce market with a share of 38% on aggregrate GMV.
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Home and Garden eCommerce Market Share by Country

North America is the major regional market for Home and Garden products. The US accounts for 45% of global online sales of Home and Garden products. Germany is the largest market for Home and Garden products in Europe with only 5% of the global web sales in the category.


#CountryeCommerce companiesMarket Share
1 United States of America 36,769 45.43%
2 United Kingdom 5,163 6.38%
3 Germany 4,434 5.48%
4 Russia 2,882 3.56%
5 Brazil 2,745 3.39%
6 Australia 2,308 2.85%
7 France 2,246 2.78%
8 Italy 2,017 2.49%
9 Netherlands 1,830 2.26%
10 Canada 1,824 2.25%

The aggregate GMV of Home and Garden eCommerce is USD 60B in the global market.
The aggregate GMV of Home and Garden eCommerce in the United States of America is USD 20B
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Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business