Updated as of Jul 10, 2022
North America dominates the number of merchants in the Home Decor and Furnishings market. The region with 43% share also leads in terms of aggregate GMV. In terms of countries, the US is the leader with USD 2.6B GMV. More than 90% of the merchants are in the lower web sales range of less than USD 1M.
Home Decor and Furnishings has a long tail market in revenue. All the merchants in this sub-category have a GMV of less than USD 50M. Around 95% of the companies have a GMV of less than USD 1M.
# | Web Sales Range | eCommerce companies | Market Share |
---|---|---|---|
1 | < 1M | 24,597 | 94.48% |
2 | 1M-50M | 1,437 | 5.52% |
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Around 79% of the eCommerce companies have a traffic rank between 3M-10M
# | Traffic Rank | eCommerce companies | Market Share |
---|---|---|---|
1 | 500K - 1M | 55 | 0.21% |
2 | 1M - 3M | 5,291 | 20.32% |
3 | 3M - 10M | 20,688 | 79.47% |
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The United States leads the Home Decor and Furnishings market with 59% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 40% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 14% in aggregate GMV.
# | Country | eCommerce companies | Market Share |
---|---|---|---|
1 | United States of America | 15,451 | 59.35% |
2 | United Kingdom | 1,784 | 6.85% |
3 | Germany | 1,668 | 6.41% |
4 | Russia | 988 | 3.80% |
5 | Brazil | 720 | 2.77% |
6 | Australia | 702 | 2.70% |
7 | France | 663 | 2.55% |
8 | Italy | 576 | 2.21% |
9 | Canada | 522 | 2.01% |
10 | Netherlands | 411 | 1.58% |
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