Jewelry and Watches eCommerce Market Share Statistics 2022

Updated as of Jul 10, 2022


North America dominates in terms of the number of merchants in the Jewelry and Watches market. The region with 44% share also leads in terms of aggregate GMV. The US is the leader in countries with USD 8.2B GMV. More than 90% of the merchants are in the lower web sales range of less than USD 1M.


eCommerce Market Share - Jewelry and Watches

Jewelry and Watches has a long tail market in terms of revenue. While 93% of the companies have a GMV of less than USD 1M, below 1% have sales of more than USD 25M. Around 99.7% have sales of less than USD 5M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 60,835 93.74%
2 1M-50M 3,940 6.07%
3 5M-10M 81 0.12%
4 10M-25M 22 0.03%
5 25M-50M 22 0.03%

Jewelry and Watches physical goods eCommerce market was USD 20.1B in 2021.
There are 65,033 companies in Jewelry and Watches market in 2021.
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Jewelry and Watches eCommerce Market Share by Traffic Range

Around 81% of eCommerce companies have a traffic rank between 3M-10M


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 63 0.10%
2 100K - 500K 153 0.24%
3 500K - 1M 356 0.55%
4 1M - 3M 11,364 17.47%
5 3M - 10M 53,097 81.65%

North America accounts for 57% of the eCommerce companies in Jewelry and Watches market in 2021
North America has the largest eCommerce Jewelry and Watches market with a share of 44% in aggregrate GMV.
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Jewelry and Watches eCommerce Market Share by Country

The United States leads the Jewelry and Watches market with 54% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 40% of the total aggregate GMV. In terms of GMV, Germany is next to the United States with a share of 6% in aggregate GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 35,521 54.62%
2 United Kingdom 3,774 5.80%
3 Germany 2,669 4.10%
4 Brazil 2,534 3.90%
5 Russia 2,216 3.41%
6 Australia 1,723 2.65%
7 France 1,721 2.65%
8 Canada 1,401 2.15%
9 Netherlands 1,384 2.13%
10 Italy 1,332 2.05%

The aggregate GMV of Jewelry and Watches eCommerce is USD 20.1B in the global market.
The aggregate GMV of Jewelry and Watches eCommerce in the United States of America is USD 8.2B
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