Updated as of Feb 10, 2023
North America dominates the Miscellaneous Fashion and Apparel market both in terms of the number of merchants and share of GMV. More than 80% of the companies make less than USD 1M in annual web sales. The US and the UK are the major markets in the industry.
82% of the eCommerce companies in the Miscellaneous Fashion and Apparel industry have an annual GMV less than USD 1M. Only 0.73% of these companies have web sales more than USD 50M. The 0.31% of eCommerce companies in the USD 100M to USD 500M web sales range account for about 23% of the industry's aggregate online GMV.
|#||Web Sales Range||eCommerce companies||Market Share|
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Around 82% of eCommerce companies have a traffic rank between 3M-10M. Less than 1% of the eCommerce companies in the category have a traffic rank less than 100K.
|#||Traffic Rank||eCommerce companies||Market Share|
|2||10K - 100K||1,499||0.74%|
|3||100K - 500K||4,070||2.02%|
|4||500K - 1M||6,065||3.00%|
|5||1M - 3M||49,390||24.46%|
|6||3M - 10M||140,653||69.66%|
The United States leads the Miscellaneous Fashion and Apparel market with 39% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 34% of the total aggregate GMV. In terms of GMV, the UK is next to the United States with a share of 9% in aggregate GMV.
|#||Country||eCommerce companies||Market Share|
|1||United States of America||78,983||39.12%|