Miscellaneous Fashion and Apparel eCommerce Market Share | Statistics 2022
Updated as of Feb 10, 2023
North America dominates the Miscellaneous Fashion and Apparel market both in terms of the number of merchants and share of GMV. More than 80% of the companies make less than USD 1M in annual web sales. The US and the UK are the major markets in the industry.
eCommerce Market Share - Miscellaneous Fashion and Apparel
82% of the eCommerce companies in the Miscellaneous Fashion and Apparel industry have an annual GMV less than USD 1M. Only 0.73% of these companies have web sales more than USD 50M. The 0.31% of eCommerce companies in the USD 100M to USD 500M web sales range account for about 23% of the industry's aggregate online GMV.
| # | Web Sales Range | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | < 1M | 163,227 | 80.84% |
| 2 | 1M-50M | 34,974 | 17.32% |
| 3 | 50M-100M | 762 | 0.38% |
| 4 | 100M-500M | 624 | 0.31% |
| 5 | 500M-1B | 60 | 0.03% |
| 6 | >1B | 21 | 0.01% |
| 7 | Unknown | 2,255 | 1.12% |
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Global eCommerce market size
Miscellaneous Fashion and Apparel eCommerce Market Share by Traffic Range
Around 82% of eCommerce companies have a traffic rank between 3M-10M. Less than 1% of the eCommerce companies in the category have a traffic rank less than 100K.
| # | Traffic Rank | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <10K | 246 | 0.12% |
| 2 | 10K - 100K | 1,499 | 0.74% |
| 3 | 100K - 500K | 4,070 | 2.02% |
| 4 | 500K - 1M | 6,065 | 3.00% |
| 5 | 1M - 3M | 49,390 | 24.46% |
| 6 | 3M - 10M | 140,653 | 69.66% |
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Miscellaneous Fashion and Apparel eCommerce Market Share by Country
The United States leads the Miscellaneous Fashion and Apparel market with 39% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 34% of the total aggregate GMV. In terms of GMV, the UK is next to the United States with a share of 9% in aggregate GMV.
| # | Country | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | United States of America | 78,983 | 39.12% |
| 2 | United Kingdom | 11,439 | 5.67% |
| 3 | Germany | 8,698 | 4.31% |
| 4 | Brazil | 6,942 | 3.44% |
| 5 | Russia | 6,229 | 3.08% |
| 6 | Australia | 5,903 | 2.92% |
| 7 | France | 5,553 | 2.75% |
| 8 | Netherlands | 5,278 | 2.61% |
| 9 | Canada | 4,952 | 2.45% |
| 10 | Italy | 4,478 | 2.22% |
