Miscellaneous Fashion and Apparel eCommerce Market Share | Statistics 2022

Updated as of Jul 10, 2022


North America dominates the Miscellaneous Fashion and Apparel market both in terms of the number of merchants and share of GMV. More than 80% of the companies make less than USD 1M in annual web sales. The US and the UK are the major markets in the industry.


eCommerce Market Share - Miscellaneous Fashion and Apparel

82% of the eCommerce companies in the Miscellaneous Fashion and Apparel industry have an annual GMV less than USD 1M. Only 0.73% of these companies have web sales more than USD 50M. The 0.31% of eCommerce companies in the USD 100M to USD 500M web sales range account for about 23% of the industry's aggregate online GMV.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 163,227 80.84%
2 1M-50M 34,974 17.32%
3 50M-100M 762 0.38%
4 100M-500M 624 0.31%
5 500M-1B 60 0.03%
6 >1B 21 0.01%
7 Unknown 2,255 1.12%

Miscellaneous Fashion and Apparel physical goods eCommerce market was USD 404B in 2021.
There are 200K companies in Miscellaneous Fashion and Apparel market in 2021.
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Miscellaneous Fashion and Apparel eCommerce Market Share by Traffic Range

Around 82% of eCommerce companies have a traffic rank between 3M-10M. Less than 1% of the eCommerce companies in the category have a traffic rank less than 100K.


#Traffic RankeCommerce companiesMarket Share
1 <10K 246 0.12%
2 10K - 100K 1,499 0.74%
3 100K - 500K 4,070 2.02%
4 500K - 1M 6,065 3.00%
5 1M - 3M 49,390 24.46%
6 3M - 10M 140,653 69.66%

North America accounts for 43% of the eCommerce companies in Miscellaneous Fashion and Apparel market in 2021
North America has the largest Miscellaneous Fashion and Apparel eCommerce market with a share of 39% in aggregrate GMV.
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Miscellaneous Fashion and Apparel eCommerce Market Share by Country

The United States leads the Miscellaneous Fashion and Apparel market with 39% share, while other countries account for less than 10% share in terms of the number of companies. The United States accounts for 34% of the total aggregate GMV. In terms of GMV, the UK is next to the United States with a share of 9% in aggregate GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 78,983 39.12%
2 United Kingdom 11,439 5.67%
3 Germany 8,698 4.31%
4 Brazil 6,942 3.44%
5 Russia 6,229 3.08%
6 Australia 5,903 2.92%
7 France 5,553 2.75%
8 Netherlands 5,278 2.61%
9 Canada 4,952 2.45%
10 Italy 4,478 2.22%

The aggregate GMV of Miscellaneous Fashion and Apparel eCommerce is USD 404B in the global market.
The aggregate GMV of Miscellaneous Fashion and Apparel eCommerce in the United States of America is USD 136B
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