Sporting and Outdoor eCommerce Market Share | Statistics 2022

Updated as of Jul 10, 2022


Sporting and Outdoor category form 7% of global eCommerce stores. Spurned by the pandemic, online sporting and fitness businesses saw a surge in sales and consume spending. The category generated an aggregate GMV of USD 544B in 2021.


eCommerce Market Share - Sporting and Outdoor

Sporting and Outdoor has long tail market with 79% of companies having a GMV of less than USD 1M while 1% of Sporting and Outdoor companies have sales of more than 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 88,756 78.72%
2 1M-50M 21,192 18.80%
3 50M-100M 1,139 1.01%
4 100M-500M 1,032 0.92%
5 500M-1B 87 0.08%
6 >1B+ 46 0.04%
7 Unknown 501 0.44%

Sporting and Outdoor B2C physical goods eCommerce market size was USD 544B in 2021.
There were 113,000 Sporting and Outdoor eCommerce companies in 2021
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Sporting and Outdoor eCommerce Market Share by Traffic

Most eCommerce companies in the Sporting and Outdoor industry either attract very high traffic (traffic rank less than 500K) or attract considerably less traffic (traffic rank more than 1M)


#Traffic RankeCommerce companiesMarket Share
1 < 10K 989 0.06%
2 10K - 100K 6,904 0.44%
3 100K - 500K 23,198 1.49%
4 500K - 1M 28,548 1.84%
5 1M - 3M 343,245 22.08%
6 3M - 10M 1,151,335 74.08%

North America accounted for 56% of the eCommerce companies in Sporting and Outdoor in 2021
Europe accounted for 25% of the eCommerce companies in Sporting and Outdoor in 2021
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Sporting and Outdoor eCommerce Market Share by Country

The US has the largest market for Sporting and Outdoor eCommerce market with web sales of USD 35B, followed by the UK and Canada.


#CountryeCommerce companiesMarket Share
1 United States of America 59,385 64.46%
2 United Kingdom 7,106 10.35%
3 Canada 3,035 7.30%
4 Australia 3,220 4.97%
5 Germany 4,901 3.33%
6 France 2,607 1.25%
7 Italy 2,755 1.21%
8 India 1,176 0.95%
9 Netherlands 2,450 0.84%
10 Brazil 3,081 0.60%

The aggregate GMV of Sporting and Outdoor eCommerce is $544B in the global market.
The aggregate GMV of Sporting and Outdoor eCommerce in the United States of America is USD 351B
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