Sportswear, Sports Equipment and Accessories eCommerce Market Share | Statistics 2022

Updated as of Feb 10, 2023


Globally, there are about 20K eCommerce companies that specialise in Sportswear, Sports Equipment and Accessories. North America dominates the market with 91% the global market share for the sub-category, followed by the European Union.


eCommerce Market Share - Sportswear, Sports Equipment and Accessories

Sportswear, Sports Equipment and Accessories has long tail market with 88% of companies having a GMV of less than 1M while 0.5% of Sportswear, Sports Equipment and Accessories companies have sales of more than 50M.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 17,820 88.16%
2 1M-50M 2,278 11.27%
3 50M-100M 50 0.25%
4 100M-500M 66 0.33%

Sportswear, Sports Equipment and Accessories B2C physical goods eCommerce market size was USD 27B in 2021.
There were 20K Sportswear, Sports Equipment and Accessories eCommerce companies in 2021
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Sportswear, Sports Equipment and Accessories eCommerce Market Share by Traffic Range

67% of eCommerce companies in the Sportswear, Sports Equipment and Accessories industry attract very less traffic (traffic rank more than 3M).


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 192 0.32%
2 100K - 500K 1,557 2.57%
3 500K - 1M 1,557 2.57%
4 1M - 3M 10,785 17.83%
5 3M - 10M 46,381 76.70%

North America accounts for 68% of the eCommerce companies in Sportswear, Sports Equipment and Accessories in 2021
North America has the largest eCommerce Sportswear, Sports Equipment and Accessories eCommerce market with91% share of global GMV.
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Sportswear, Sports Equipment and Accessories eCommerce Market Share by Country

The US has the largest market for Sportswear, Sports Equipment and Accessories eCommerce market with web sales of USD 24B, followed by Germany and the UK.


#CountryeCommerce companiesMarket Share
1 United States of America 13,422 67.10%
2 United Kingdom 1,241 6.20%
3 Germany 901 4.50%
4 Russia 604 3.02%
5 Brazil 480 2.40%
6 Italy 468 2.34%
7 France 408 2.04%
8 Australia 404 2.02%
9 Netherlands 345 1.72%
10 Canada 296 1.48%

The aggregate GMV of Sportswear, Sports Equipment and Accessories eCommerce is USD 27B in the global market.
The aggregate GMV of Sportswear, Sports Equipment and Accessories eCommerce in the United States of America is USD 24B
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