Women's Fashion eCommerce Market Share | Statistics 2022

Updated as of Jul 10, 2022


North America dominates Women's Fashion both in terms of number of companies and GMV. In terms of countries, the United States leads with 41% share in aggregate GMV.


eCommerce Market Share - Women's Fashion

Women's Fashion has a long tail market with 94% of companies having a GMV of less than USD 1M. Less than 1% of eCommerce companies in the industry make more than USD 5 M in web sales.


#Web Sales RangeeCommerce companiesMarket Share
1 < 1M 42,406 93.53%
2 1M-5M 2,756 6.08%
3 5M-10M 57 0.13%
4 10M-25M 15 0.03%
5 25M-50M 15 0.03%
6 Unknown 92 0.20%

Women's Fashion B2C physical goods eCommerce market size was USD 14B in 2021.
There were 45K Women's Fashion eCommerce companies in 2021
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Women's Fashion eCommerce Market Share by Traffic Range

92.27% eCommerce companies in the Women's Fashion industry attract very less traffic and have traffic ranks more than 1M.


#Traffic RankeCommerce companiesMarket Share
1 10K - 100K 47 0.10%
2 100K - 500K 107 0.24%
3 500K - 1M 249 0.55%
4 1M - 3M 7,931 17.49%
5 3M - 10M 37,007 81.62%

North America accounts for 57% of the eCommerce companies in Women's Fashion in 2021
North America has the largest eCommerce Women's Fashion eCommerce market with a share of 44% on aggregrate GMV.
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Women's Fashion eCommerce Market Share by Country

The US accounts for 55% of eCommerce companies in the Women's fashion industry and 41% of the global market for Women's fashion. Other major countries include Germany, Brazil, and Russia all with an individual share of less than 5% in number of companies and GMV.


#CountryeCommerce companiesMarket Share
1 United States of America 24,775 54.64%
2 United Kingdom 2,627 5.79%
3 Germany 1,858 4.10%
4 Brazil 1,767 3.90%
5 Russia 1,545 3.41%
6 Australia 1,201 2.65%
7 France 1,200 2.65%
8 Canada 975 2.15%
9 Netherlands 974 2.15%
10 Italy 927 2.04%

The aggregate GMV of Women's Fashion eCommerce is USD 14B in the global market.
The aggregate GMV of Women's Fashion eCommerce in the United States of America is USD 6B
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business