Analysis Of Australia Retail eCommerce Market Share|2022 Statistics

Updated as of Jul 10, 2022


Australia is the fifth largest eCommerce market in the world with a B2C physical goods eCommerce market worth USD 77B.


Australia Physical Goods eCommerce Market Share by Web Sales

Aussie shoppers spent USD 62B on online physical goods in 2021.This represents a 19.3% share of total retail sales. 85% of the eCommerce merchants in Australia generate annual online sales of less than USD 1M. Only 0.16% of the merchants generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 38,642 84.03%
2 1M-50M 7,055 15.34%
3 50M-100M 153 0.33%
4 100M-500M 125 0.27%
5 500M-1B 10 0.02%
6 500M-1B 1 0.002%

There are about 294K eCommerce companies in Australia in 2022
The aggregate online sales of physical goods eCommerce companies in Australia was USD 77B in 2021
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Australia eCommerce Market Share by Traffic Rank

Australia to PipeCandy, 73% of eCommerce companies in Australia have a web traffic rank between 3M-10M


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 22 0.05%
2 10K - 100K 177 0.38%
3 100K - 500K 773 1.67%
4 500K - 1M 813 1.76%
5 1M - 3M 10,707 23.17%
6 3M - 10M 33,714 72.96%

The leading eCommerce players in Australia are woolworths.com.au, coles.com.au, and apple.com
In 2021, Australia's eCommerce market experienced a y-o-y growth of 15%. It is likely to grow at a CAGR of 5% between 2021-2025.
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Australia B2C Physical Goods eCommerce Market Share by Product Category

Fashion and Apparel is the largest product category in terms of the number of merchants. 6.2M households purchased from Fashion and Apparel retailers in 2021. Fashion and Apparel purchases slowed by 12.8% in 2021, after high growth in 2020.


#Product CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 13,536 29.29%
2 Food and Beverages 6,848 14.82%
3 Arts and Entertainment 3,982 8.62%
4 Consumer Electronics and Appliances 3,649 7.90%
5 Sporting and Outdoor 3,220 6.97%
6 Health and Fitness 2,655 5.75%
7 Home and Garden 2,308 5.00%
8 Grocery and Home Supplies 2,134 4.62%
9 Hobbies and Interests 1,672 3.62%
10 Automotive and Vehicles 1,610 3.48%

The leading eCommerce players in Australia are woolworths.com.au, coles.com.au, and apple.com
In 2021, Australia's eCommerce market experienced a y-o-y growth of 15%. It is likely to grow at a CAGR of 5% between 2021-2025.
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business