Analysis Of France Retail eCommerce Market Share|2022 Statistics

Updated as of Jul 10, 2022


The aggregate online sales of physical goods eCommerce companies in France was USD 57.76B in 2021. The eCommerce accounts for 14% of France's total retail market.


France Physical Goods eCommerce Market Share by Web Sales

France's eCommerce market is long-tail heavy. PipeCandy estimates that more than 80% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 34,708 83.69%
2 1M-50M 6,571 15.85%
3 50M-100M 104 0.25%
4 100M-500M 79 0.19%
5 500M-1B 7 0.02%
6 >1B 1 0.002%

There are 2,31,162 eCommerce companies in France in 2022
The aggregate online sales of physical goods eCommerce companies in France was USD 57.76B in 2021
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France eCommerce Market Share by Traffic Range

Acc to PipeCandy, 46% of eCommerce companies have a traffic rank of 10M+


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 172 0.07%
2 10K - 100K 848 0.37%
3 100K - 500K 1,738 0.75%
4 500K - 1M 2,552 1.10%
5 1M - 3M 28,436 12.30%
6 3M - 10M 90,144 39.00%
7 10M+ 107,272 46.41%

The leading eCommerce players in France are amazon.fr, cdiscount.com and veepee.fr They account for 15% of online revenue in France.
In 2021, the France's eCommerce market experienced a growth of 14% y-o-y. It is likely to grow at a CAGR of 5% between 2021-2025.
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France B2C Physical Goods eCommerce Market Share by Product Category

Around 32% of B2C physical goods eCommerce companies in France are Fashion and Apparel companies. In terms of GMV, Fashion and Apparel companies generated 36% and Food and Beverage category generated 7% of physical goods eCommerce sales in France


#Product CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 13,174 31.60%
2 Food and Beverages 5,232 12.55%
3 Arts and Entertainment 3,398 8.15%
4 Consumer Electronics 3,012 7.22%
5 Sporting and Outdoor 2,607 6.25%
6 Health and Fitness 2,246 5.39%
7 Grocery and Home Supplies 2,132 5.11%
8 Home and Garden 1,960 4.70%
9 Hobbies and Interests 1,554 3.73%
10 Automotive and Vehicles 1,525 3.66%

The aggregate GMV of Fashion and Apparel in France is USD 20.51B
The aggregate GMV of Grocery and Home Supplies in France is USD 2.52B
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