Italy eCommerce Market Shares|2022 Statistics

Updated as of Jul 10, 2022


Italy's total eCommerce sales in 2021 was USD 67B having grown 33% YOY. eCommerce accounted for 11% of total retail sales in 2021. 55% of eCommerce transactions in Italy occured over mobile phones in 2021.


Italy Physical Goods eCommerce Market Share by Number of Companies

84% of eCommerce stores in Italy generate less than USD 1M in annual GMV. Marketplaces dominate the eCommerce in Italy with Amazon and eBay dominating sales. Amazon sees 229M visitors annually in Italy while the European fashion retailer Zalando sees 18M visitors annually.


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 32,127 83.51%
2 1M-50M 6,211 16.15%
3 50M-100M 73 0.19%
4 100M-500M 53 0.14%
5 500M-1B 6 0.02%

There are 206,726 eCommerce companies in Italy in 2022
The aggregate online sales of physical goods eCommerce companies in European Union was USD 46B in 2021
PipeCandy

Researcher

Our reports prove our credentials.

Download & unlock the insights


The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


View more Reports

Italy eCommerce Market Share by Traffic Rank

47% of Italian eCommerce websites in Italy see a very low traffic ( less than 100 visits a month). 1% of the top 10,000 sites by ranked by traffic ranking globally are Italian eCommerce websites.


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 109 0.05%
2 10K - 100K 573 0.28%
3 100K - 500K 1,307 0.63%
4 500K - 1M 2,067 1.00%
5 1M - 3M 26,027 12.59%
6 3M - 10M 80,238 38.81%
7 10M+ 96,405 46.63%

The Italy has a market share of 2% of eCommerce merchants globally in 2022
The Italy has a market share of 2.46% of aggregate global eCommerce GMV generated in 2021
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business

Italy eCommerce Market Share by Product Category

Fashion and apparel websites form 27% of all eCommerce merchants on Italy. Food and groceries are expected to increase 17% in 2022 while Electronics and Fashion are expected to increase 24% and 17% YOY in 2022.


#Product CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 10,310 26.80%
2 Food and Beverages 5,635 14.65%
3 Arts and Entertainment 3,621 9.41%
4 Sporting and Outdoor 2,742 7.13%
5 Consumer Electronics and Appliances 2,701 7.02%
6 Health and Fitness 2,361 6.14%
7 Automotive and Vehicles 2,084 5.42%
8 Home and Garden 2,007 5.22%
9 Hobbies and Interests 1,416 3.68%
10 General Merchandise 1,131 2.94%

The aggregate GMV of Fashion and Apparel in Italy is USD 13B
The aggregate GMV of Consumer Electronics in Italy is USD 5B
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business