Netherlands Retail Ecommerce Market Share|2022 Statistics
Updated as of Mar 10, 2023
The Netherlands is the ninth largest eCommerce market in the world .With a B2C physical goods eCommerce market worth USD 48B, it is also the fourth largest eCommerce market in Europe.
Netherlands Physical Goods eCommerce Market Share by Web Sales
84% of the eCommerce merchants in the Netherlands generate annual online sales of less than $1M . Only 0.4% of the merchants generate more than $50M in annual online sales
| # | Web Sales Range | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <1M | 31,528 | 84.78% |
| 2 | 1M-50M | 5,515 | 14.83% |
| 3 | 50M-100M | 79 | 0.21% |
| 4 | 100M-500M | 61 | 0.16% |
| 5 | 500M-1B | 3 | 0.01% |
| 6 | >1B | 1 | 0.01% |
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Netherlands eCommerce Market Share by Traffic Rank
72% of eCommerce companies in the Netherlands have a web traffic rank between 3M-10M.
| # | Traffic Rank | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 10K | 7 | 0.02% |
| 2 | 10K - 100K | 109 | 0.29% |
| 3 | 100K - 500K | 386 | 1.03% |
| 4 | 500K - 1M | 495 | 1.32% |
| 5 | 1M - 3M | 9,348 | 25.02% |
| 6 | 3M - 10M | 27,024 | 72.32% |
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Netherlands B2C Physical Goods eCommerce Market Share by Product Category
32% of B2C Physical Goods eCommerce companies in the Netherlands are Fashion and Apparel companies. Fashion and Apparel merchants generated 41% and Grocery and Home Supplies merchants generated 4% of B2C Physical goods eCommerce sales in the Netherlands
| # | Product Category | Number of Companies | Market Share |
|---|---|---|---|
| 1 | Fashion and Apparel | 11,356 | 30.39% |
| 2 | Food and Beverages | 4,211 | 11.27% |
| 3 | Consumer Electronics and Appliances | 3,069 | 8.21% |
| 4 | Arts and Entertainment | 2,780 | 7.44% |
| 5 | Sporting and Outdoor | 2,450 | 6.56% |
| 6 | Health and Fitness | 1,960 | 5.24% |
| 7 | Home and Garden | 1,830 | 4.90% |
| 8 | Grocery and Home Supplies | 1,698 | 4.54% |
| 9 | Automotive and Vehicles | 1,443 | 3.86% |
| 10 | Hobbies and Interests | 1,332 | 3.56% |
