Netherlands Retail Ecommerce Market Share|2022 Statistics

Updated as of Jul 10, 2022


The Netherlands is the ninth largest eCommerce market in the world .With a B2C physical goods eCommerce market worth USD 48B, it is also the fourth largest eCommerce market in Europe.


Netherlands Physical Goods eCommerce Market Share by Web Sales

84% of the eCommerce merchants in the Netherlands generate annual online sales of less than $1M . Only 0.4% of the merchants generate more than $50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 31,528 84.78%
2 1M-50M 5,515 14.83%
3 50M-100M 79 0.21%
4 100M-500M 61 0.16%
5 500M-1B 3 0.01%
6 >1B 1 0.01%

There are about 166K eCommerce companies in the Netherlands in 2022
The aggregate online sales of physical goods eCommerce companies in the Netherlands was USD 48B in 2021
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Netherlands eCommerce Market Share by Traffic Rank

72% of eCommerce companies in the Netherlands have a web traffic rank between 3M-10M.


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 7 0.02%
2 10K - 100K 109 0.29%
3 100K - 500K 386 1.03%
4 500K - 1M 495 1.32%
5 1M - 3M 9,348 25.02%
6 3M - 10M 27,024 72.32%

The leading eCommerce players in Netherlands are bol.com, ah.nl, and coolblue.nl
In 2021, Netherlands' eCommerce market experienced a y-o-y growth of 14%. It is likely to grow at a CAGR of 4% between 2021-2025.
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Netherlands B2C Physical Goods eCommerce Market Share by Product Category

32% of B2C Physical Goods eCommerce companies in the Netherlands are Fashion and Apparel companies. Fashion and Apparel merchants generated 41% and Grocery and Home Supplies merchants generated 4% of B2C Physical goods eCommerce sales in the Netherlands


#Product CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 11,356 30.39%
2 Food and Beverages 4,211 11.27%
3 Consumer Electronics and Appliances 3,069 8.21%
4 Arts and Entertainment 2,780 7.44%
5 Sporting and Outdoor 2,450 6.56%
6 Health and Fitness 1,960 5.24%
7 Home and Garden 1,830 4.90%
8 Grocery and Home Supplies 1,698 4.54%
9 Automotive and Vehicles 1,443 3.86%
10 Hobbies and Interests 1,332 3.56%

The aggregate GMV of Fashion and Apparel in the Netherlands is USD 20B.
The aggregate GMV of Grocery and Home Supplies in the Netherlands is USD 2B.
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