Analysis Of Russia Retail eCommerce Market Share|2022 Statistics
Updated as of Feb 10, 2023
Russia is the world’s eighth-largest eCommerce market with B2C physical goods of USD 47.98B. eCommerce market share has risen from 4% in 2017 to 12% in 2021 of the country's total retail market. The country’s online shopping became popular during the pandemic. The big marketplaces, such as Wildberries, Ozon, AliExpress Russia, Yandex Market, and Sber Mega Market witnessed significant growth. E-groceries were the fastest-growing segment.
Russia Physical Goods eCommerce Market Share by Web Sales
Russia’s eCommerce market is long-tail heavy. PipeCandy estimates that 84% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales
| # | Web Sales Range | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <1M | 40,667 | 83.97% |
| 2 | 1M-50M | 7,388 | 15.25% |
| 3 | 50M-100M | 63 | 0.13% |
| 4 | 100M-500M | 49 | 0.10% |
| 5 | 500M-1B | 4 | 0.01% |
Researcher
Our reports prove our credentials.
Download & unlock the insights
The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Russia eCommerce Market Share by Traffic Rank
According to PipeCandy 46% of eCommerce companies have a traffic rank of 10M+
| # | Traffic Rank | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 10K | 197 | 0.09% |
| 2 | 10K - 100K | 913 | 0.42% |
| 3 | 100K - 500K | 2,087 | 0.96% |
| 4 | 500K - 1M | 3,108 | 1.43% |
| 5 | 1M - 3M | 27,138 | 12.46% |
| 6 | 3M - 10M | 84,054 | 38.59% |
| 7 | 10M+ | 100,310 | 46.05% |
Quash the doubts about your TAM
Russia B2C Physical Goods eCommerce Market Share by Product Category
Around 33% of B2C Physical Goods eCommerce companies in Russia are Fashion and Apparel companies. In terms of GMV, Fashion and Apparel companies generated 33% and Food and Beverage category generated 9% of physical goods eCommerce sales in Russia
| # | Product Category | Number of Companies | Market Share |
|---|---|---|---|
| 1 | Fashion and Apparel | 16,041 | 33.12% |
| 2 | Food and Beverages | 5,582 | 11.53% |
| 3 | Arts and Entertainment | 3,972 | 8.20% |
| 4 | Sporting and Outdoor | 3,098 | 6.40% |
| 5 | Consumer Electronics and Appliances | 2,932 | 6.05% |
| 6 | Home and Garden | 2,882 | 5.95% |
| 7 | Health and Fitness | 2,707 | 5.59% |
| 8 | Automotive and Vehicles | 2,323 | 4.80% |
| 9 | General Merchandise | 1,987 | 4.10% |
| 10 | Office Supplies and Stationery | 1,173 | 2.42% |
