Spain Retail eCommerce Market Share|2022 Statistics

Updated as of Jul 10, 2022


Spain is the world's eleventh largest eCommerce market with B2C physical goods of USD 23.56B. eCommerce accounts for 7% of Spain's total retail market. Electronic shopping is widespread in Spain. Around 55% of the population aged 16-74 years had purchased online in the last three months of 2021. The average cost of each purchase was 55.9 Euros and the average number of purchases made per person was 4.9.


Spain Physical Goods eCommerce Market Share by Web Sales Range

Spain's eCommerce market is long-tail heavy. PipeCandy estimates that 86% of the merchants generate annual online sales of less than USD 1M. Less than 1% of the companies generate more than USD 50M in annual online sales


#Web Sales RangeeCommerce companiesMarket Share
1 <1M 17,859 85.76%
2 1M-50M 2,893 13.89%
3 50M-100M 39 0.19%
4 100M-500M 32 0.15%
5 500M-1B 2 0.01%

The leading players in Spain's eCommerce market are amazon.es, elcorteingles.es and pccomponentes.com. The three together account for 30% online revenue in Spain.
In 2021, Spain's eCommerce market experienced a growth of 17% YOY. It is likely to grow at a CAGR of 6% between 2021-2025.
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Spain eCommerce Market Share by Traffic Rank

46% of eCommerce companies in Spain see low traffic of less than 100 visits a month. Spanish eCommerce websites account for less than 1% of the top 10,000 websites ranked by traffic globally.


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 95 0.08%
2 10K - 100K 476 0.41%
3 100K - 500K 1,016 0.87%
4 500K - 1M 1,527 1.30%
5 1M - 3M 14,600 12.47%
6 3M - 10M 45,292 38.67%
7 10M+ 54,113 46.20%

There are 1,17,119 eCommerce companies in Spain in 2022
The aggregate online sales of physical goods eCommerce companies was USD 23.56B in 2021
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Spain B2C Physical Goods eCommerce Market Share by Product Category

Around 32% of B2C Physical Goods eCommerce companies in Spain are Fashion and Apparel companies. Fashion and Apparel companies generated 36% and Food and Beverage category generated 12% of physical goods eCommerce sales in Spain


#Product CategoryNumber of CompaniesMarket Share
1 Fashion and Apparel 6,591 31.50%
2 Food and Beverages 2,463 11.77%
3 Arts and Entertainment 1,767 8.44%
4 Consumer Electronics and Appliances 1,309 6.26%
5 Sporting and Outdoor 1,250 5.97%
6 Health and Fitness 1,057 5.05%
7 Home and Garden 1,053 5.03%
8 Grocery and Home Supplies 954 4.56%
9 Automotive and Vehicles 903 4.32%
10 General Merchandise 877 4.19%

The aggregate GMV of Fashion and Apparel in Spain is USD 8.49B
The aggregate GMV of Grocery and Home Supplies in Spain is USD 1.18B
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