Analysis Of Big Cartel eCommerce Market Share | 2022 Statistics

Updated as of Sep 10, 2022


Big Cartel is being used by around 61K eCommerce merchants across the globe. Big Cartel is most popular in the product categories of Fashion and Apparel and Consumer Electronics and Appliances.


Big Cartel Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 91% of the merchants on Big Cartel generate annual online sales of less than USD 1M . 0.06% of Big Cartel companies generate more than USD 50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 9,979 91.02%
2 1M-50M 978 8.92%
3 50M-100M 4 0.04%
4 100M-500M 2 0.02%

North America accounts for 55% of GMV on Big Cartel in 2021
EU accounts for 35% of GMV of Big Cartel in 2021
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

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Big Cartel eCommerce Market Shares by Web Traffic Rank

40% of websites on Big Cartel have a web traffic rank between 3M and less than 10M. 0.16% of the sites have traffic ranks less than 1M.


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 1 0.00%
2 10K - 100K 8 0.01%
3 100K - 500K 36 0.06%
4 500K - 1M 53 0.09%
5 1M - 3M 7,544 12.35%
6 3M - 10M 23,989 39.27%
7 10M+ 29,450 48.21%

There are 61K eCommerce companies using Big Cartel in 2022
The aggregate online sales of physical goods eCommerce companies using Big Cartel is USD 4B in 2021.
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Big Cartel eCommerce Market Share by Country

86% of eCommerce companies using Big Cartel are in the United States. The next three major markets for Big Cartel are the UK, Australia, and Canada.


#CountryNumber of CompaniesMarket Share
1 United States of America 52,552 86.04%
2 United Kingdom 4,331 7.09%
3 Australia 943 1.54%
4 Canada 573 0.94%
5 France 520 0.85%
6 Germany 339 0.56%
7 Italy 194 0.32%
8 Spain 189 0.31%
9 New Zealand 107 0.18%
10 Netherlands 63 0.10%

The aggregate GMV of Fashion and Apparel companies on Big Cartel is USD 1B.
The aggregate GMV of Grocery and Home Supplies companies on Big Cartel is USD 0.8B.
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