Analysis Of BigCommerce eCommerce Market Share | 2022 Statistics

Updated as of Jul 10, 2022


BigCommerce is being used by around 43K eCommerce merchants across the globe. The companies on BigCommerce had an aggregate GMV of USD 22B in 2021.


BigCommerce Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 85% of the merchants on BigCommerce generate annual online sales of less than $1M . 0.86% of BigCommerce companies generate more than $50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 11,089 84.58%
2 1M-50M 1,909 14.56%
3 50M-100M 59 0.45%
4 100M-500M 53 0.40%
5 >500M 1 0.01%

North America accounts for 80% of GMV on Big Commerce in 2021
EU accounts for 9% of GMV of Big Commerce in 2021
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


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BigCommerce eCommerce Market Shares by Web Traffic Rank

According to PipeCandy's estimates, 37% of websites on BigCommerce have a web traffic rank between 3 million and less than 10 million.


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 25 0.06%
2 10K - 100K 160 0.37%
3 100K - 500K 728 1.69%
4 500K - 1M 1,111 2.58%
5 1M - 3M 5,299 12.31%
6 3M - 10M 15,836 36.80%
7 10M+ 19,872 46.18%

There are 43K eCommerce companies using BigCommerce in 2022
The aggregate online sales of physical goods eCommerce companies using BigCommerce is USD 22B in 2021.
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BigCommerce eCommerce Market Share by Country

According to PipeCandy estimates, 77% of the companies on BigCommerce are in the US. They account for 66% of the GMV on the eCommerce technology. US is followed by Australia both in terms of number of companies and aggregate GMV.


#CountryNumber of CompaniesMarket Share
1 United States of America 33,310 77.41%
2 Australia 2,827 6.57%
3 United Kingdom 2,517 5.85%
4 Brazil 1,222 2.84%
5 Canada 1,169 2.72%
6 New Zealand 390 0.91%
7 Hong Kong 267 0.62%
8 Netherlands 118 0.27%
9 Ireland 114 0.26%
10 India 67 0.16%

The aggregate GMV of Fashion and Apparel companies on BigCommerce is USD 3.6B.
The aggregate GMV of Grocery and Home Supplies companies on BigCommerce is USD 0.93B.
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Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business