Analysis Of Ecwid Ecommerce Market Share | 2022 Statistics

Updated as of Jul 10, 2022


Ecwid is being used by around 690K eCommerce merchants across the globe. About 20% of the sites that use Ecwid are in the product category of Food and Beverages. The product category also accounts for the largest share of GMV of Ecwid eCommerce companies


Ecwid Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 89% of the merchants on Ecwid generate annual online sales of less than USD 1M . 0.02% of Ecwid companies generate more than USD 50M in annual online sales


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 103,464 89.00%
2 1M-50M 12,778 10.99%
3 50M-100M 7 0.01%
4 100M-500M 8 0.01%

North America accounts for 26% of GMV on Ecwid in 2021
EU accounts for 61% of GMV of Ecwid in 2021
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Ecwid eCommerce Market Shares by Web Traffic Rank

40% of eCommerce websites on Ecwid have a web traffic rank over 3 million. These sites contribute 58% of Ecwid's GMV.


#Traffic RankNumber of CompaniesMarket Share
1 <10K 23 0.00%
2 10K - 100K 78 0.01%
3 100K - 500K 415 0.06%
4 500K - 1M 617 0.09%
5 1M - 3M 87,730 12.72%
6 3M - 10M 276,849 40.14%

There are 690K eCommerce companies using Ecwid in 2022
The aggregate online sales of physical goods eCommerce companies using Ecwid is USD 48B in 2021.
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Ecwid eCommerce Market Share by Country

24% of eCommerce companies using Ecwid are in the United States. The next five major markets for Ecwid are all in Europe, with market shares ranging from 14% to 5%.


#CountryNumber of CompaniesMarket Share
1 United States of America 324,098 46.99%
2 United Kingdom 78,334 11.36%
3 Germany 67,797 9.83%
4 Italy 51,406 7.45%
5 France 44,987 6.52%
6 Australia 20,684 3.00%
7 Netherlands 19,655 2.85%
8 Brazil 13,593 1.97%
9 Spain 13,241 1.92%
10 Canada 8,177 1.19%

The aggregate GMV of Fashion and Apparel companies on Ecwid is USD 9B.
The aggregate GMV of Grocery and Home Supplies companies on Ecwid is USD 1.8B.
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