Analysis Of Magento Market Share Statistics|2022 Statistics

Updated as of Jul 10, 2022


Magento is used by around 1,49,203 eCommerce merchants across the globe. The aggregate online sales of physical goods eCommerce companies using Magento was USD 192.7B in 2021


Magento Stores Physical Goods eCommerce Market Share by Web Sales Range of Companies

Around 32% of online sales on Magento come from Fashion and Apparel category. PipeCandy estimates that 80% of the merchants on Magento generate annual online sales of less than USD 1M. Less than 2% of Magento companies generate more than USD 50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 40,949 79.79%
2 1M-50M 9,133 17.80%
3 50M-100M 428 0.83%
4 100M-500M 349 0.68%
5 500+M 35 0.07%

North America accounts for 45% of aggregate GMV of Magento
EU accounts for 43% of aggregate GMV of Magento.
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Magento Stores eCommerce Market Shares by Web Traffic Range

Around 46% of the eCommerce companies have a traffic rank of 10M+


#Traffic RankNumber of CompaniesMarket Share
1 < 10K 150 0.10%
2 10K - 100K 1,005 0.67%
3 100K - 500K 3,018 2.02%
4 500K - 1M 4,613 3.09%
5 1M - 3M 17,795 11.93%
6 3M - 10M 53,609 35.93%
7 10M+ 69,013 46.25%

There are 1,49,203 eCommerce companies using Magento in 2022
The aggregate online sales of physical goods eCommerce companies using Magento is USD 192.7B in 2021.
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Magento eCommerce Market Share by Country

Around 60% of eCommerce companies using Magento are in the United States. With 5% of Magento clients, the United Kingdom accounts for 11% of the aggregate GMV of companies using Magento.


#CountryNumber of CompaniesMarket Share
1 United States of America 6,804,519 60.41%
2 United Kingdom 617,985 5.49%
3 Germany 330,935 2.94%
4 Brazil 309,367 2.75%
5 Australia 294,661 2.62%
6 France 231,162 2.05%
7 Russia 217,807 1.93%
8 Canada 216,198 1.92%
9 Italy 206,726 1.84%
10 Netherlands 165,926 1.47%

The aggregate GMV of Fashion and Apparel companies on Magento is USD 60.2B.
The aggregate GMV of Grocery and Home Supplies companies on Magento is USD 1.1B
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