Analysis Of Opencart eCommerce Market Share | 2022 Statistics

Updated as of Jul 10, 2022


Opencart is being used by around 334K eCommerce merchants across the globe. Opencart is most popular in the product categories of Fashion and Apparel and Consumer Electronics and Appliances.


Opencart Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 88% of the merchants on Opencart generate annual online sales of less than $1M . 0.10% of Opencart companies generate more than $50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 79,771 87.81%
2 1M-50M 10,981 12.09%
3 50M-100M 45 0.05%
4 100M-500M 46 0.05%

North America accounts for 18% of GMV on OpenCart in 2021
EU accounts for 24% of GMV of OpenCart in 2021
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Opencart eCommerce Market Shares by Web Traffic Rank

40% of websites on Opencart have a web traffic rank between 3 million and less than 10 million.


#Traffic RankNumber of CompaniesMarket Share
1 <10K 17 0.01%
2 10K - 100K 151 0.09%
3 100K - 500K 945 0.53%
4 500K - 1M 1,452 0.82%
5 1M - 3M 42,407 23.97%
6 3M - 10M 131,965 74.58%

There are 334K eCommerce companies using Opencart in 2022
The aggregate online sales of physical goods eCommerce companies using Opencart is USD 57B in 2021.
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Opencart eCommerce Market Share by Country

40% of eCommerce companies using Opencart are in the United States. The next three major markets for Opencart are all in Europe. Opencart is the second most popular eCommerce platform in Russia and Ukraine after WooCommerce with 26% of all Russian eCommerce sites using Opencart.


#CountryNumber of CompaniesMarket Share
1 United States of America 134,276 40.24%
2 Russia 56,216 16.85%
3 Ukraine 18,127 5.43%
4 United Kingdom 11,861 3.55%
5 Brazil 9,413 2.82%
6 Germany 8,103 2.43%
7 Turkey 6,965 2.09%
8 India 5,765 1.73%
9 Greece 5,678 1.70%
10 Romania 5,330 1.60%

The aggregate GMV of Fashion and Apparel companies on Opencart is USD 20B.
The aggregate GMV of Grocery and Home Supplies companies on Opencart is USD 1.7B.
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