Analysis Of Shopify eCommerce Market Share Statistics|2022 Statistics
Updated as of Feb 10, 2023
The aggregate online sales of physical goods eCommerce companies using Shopify was USD 382.5B in 2021. This platform is used by around 2614,998 eCommerce merchants across the globe. The US accounts for 66% of eCommerce companies and 68% of the total sales on Shopify.
Shopify Stores Physical Goods eCommerce Market Share by Web Sales Range of Companies
PipeCandy estimates that 87% of the merchants on Shopify generate annual online sales of less than USD 1M. Only around 1% of Shopify companies generate more than USD 50M in annual online sales.
| # | Web Sales Range | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 1M | 217,761 | 87.63% |
| 2 | 1M-50M | 29,285 | 11.78% |
| 3 | 50M-100M | 737 | 0.30% |
| 4 | 100M-500M | 654 | 0.26% |
| 5 | 500M+ | 63 | 0.03% |
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
Shopify Stores eCommerce Market Shares by Web Traffic Range
Around 46% of websites on Shopify Stores have a traffic rank of 10M+
| # | Traffic Rank | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <10K | 472 | 0.02% |
| 2 | 10K - 100K | 2,152 | 0.08% |
| 3 | 100K - 500K | 8,031 | 0.31% |
| 4 | 500K - 1M | 12,356 | 0.47% |
| 5 | 1M - 3M | 332,458 | 12.71% |
| 6 | 3M - 10M | 1,037,218 | 39.66% |
| 7 | 100M+ | 1,222,311 | 46.74% |
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Shopify Stores eCommerce Market Share by Country
Around 66% of eCommerce companies using Shopify are in the United States. With 6% of Shopify clients, the United Kingdom accounts for 6% of the aggregate GMV of companies using Shopify.
| # | Country | Number of Companies | Market Share |
|---|---|---|---|
| 1 | United States of America | 164,163 | 65.69% |
| 2 | United Kingdom | 14,052 | 5.62% |
| 3 | Australia | 10,197 | 4.08% |
| 4 | Canada | 9,549 | 3.82% |
| 5 | Germany | 5,874 | 2.35% |
| 6 | France | 5,585 | 2.23% |
| 7 | Netherlands | 3,593 | 1.44% |
| 8 | New Zealand | 2,651 | 1.06% |
| 9 | India | 2,534 | 1.01% |
| 10 | Brazil | 2,259 | 0.90% |
