Analysis Of Shopify eCommerce Market Share Statistics|2022 Statistics

Updated as of Jul 10, 2022


The aggregate online sales of physical goods eCommerce companies using Shopify was USD 382.5B in 2021. This platform is used by around 2614,998 eCommerce merchants across the globe. The US accounts for 66% of eCommerce companies and 68% of the total sales on Shopify.


Shopify Stores Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 87% of the merchants on Shopify generate annual online sales of less than USD 1M. Only around 1% of Shopify companies generate more than USD 50M in annual online sales.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 217,761 87.63%
2 1M-50M 29,285 11.78%
3 50M-100M 737 0.30%
4 100M-500M 654 0.26%
5 500M+ 63 0.03%

North America accounts for 76% of GMV on Shopify in 2021
EU accounts for 12% of GMV of Shopify in 2021
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


State of the US Direct-to-Consumer Subscriptions Industry 2022

State of the US Direct-to-Consumer Subscriptions Industry 2022


Global eCommerce market size

Global eCommerce market size


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Shopify Stores eCommerce Market Shares by Web Traffic Range

Around 46% of websites on Shopify Stores have a traffic rank of 10M+


#Traffic RankeCommerce companiesMarket Share
1 <10K 472 0.02%
2 10K - 100K 2,152 0.08%
3 100K - 500K 8,031 0.31%
4 500K - 1M 12,356 0.47%
5 1M - 3M 332,458 12.71%
6 3M - 10M 1,037,218 39.66%
7 100M+ 1,222,311 46.74%

There are 26,14,998 eCommerce companies using Shopify in 2022
The aggregate online sales of physical goods eCommerce companies using Shopify is USD 382.5B in 2021.
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Shopify Stores eCommerce Market Share by Country

Around 66% of eCommerce companies using Shopify are in the United States. With 6% of Shopify clients, the United Kingdom accounts for 6% of the aggregate GMV of companies using Shopify.


#CountryNumber of CompaniesMarket Share
1 United States of America 164,163 65.69%
2 United Kingdom 14,052 5.62%
3 Australia 10,197 4.08%
4 Canada 9,549 3.82%
5 Germany 5,874 2.35%
6 France 5,585 2.23%
7 Netherlands 3,593 1.44%
8 New Zealand 2,651 1.06%
9 India 2,534 1.01%
10 Brazil 2,259 0.90%

The aggregate GMV of Fashion and Apparel companies on Shopify is USD 134.3B.
The aggregate GMV of Grocery and Home Supplies companies on Shopify is USD 3.2B.
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business