Analysis Of Wix Stores Ecommerce Market Share | 2022 Statistics

Updated as of Jul 10, 2022


Wix Stores is being used by around 13.2M eCommerce merchants across the globe. The US is its major market followed by the UK and Brazil.


Wix Stores Physical Goods eCommerce Market Share by Web Sales Range of Companies

PipeCandy estimates that 91% of the merchants on Wix Stores generate annual online sales of less than USD 1M . A little more than 0.01% of Wix Store companies generate more than USD 50M in annual online sales


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 164,565 90.89%
2 1M-50M 15,424 8.52%
3 50M-100M 10 0.01%
4 100M-500M 8 0.00%
5 Unknown 1,061 0.59%

There are 13.2M eCommerce companies using Wix Stores in 2022
The aggregate online sales of physical goods eCommerce companies using Wix Stores is USD 59B in 2021.
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Global eCommerce market size

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Wix Stores eCommerce Market Shares by Web Traffic Rank

24% of websites on Wix Stores have a web traffic rank between 3M and 10M, indicating that the traffic to these sites are considerbaly less.


#Traffic RankNumber of CompaniesMarket Share
1 <10K 10 0.00%
2 10K - 100K 62 0.01%
3 100K - 500K 459 0.07%
4 500K - 1M 680 0.10%
5 1M - 3M 169,305 24.45%
6 3M - 10M 521,841 75.37%

There are 13.2M eCommerce companies using Wix Stores in 2022
The aggregate online sales of physical goods eCommerce companies using Wix Stores is USD 59B in 2021.
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Wix Stores eCommerce Market Share by Country

63% of eCommerce companies using Wix Stores are in the United States. The second largest market for Wix Stores is the UK which accounts for about 7% of the GMV on Wix Stores.


#CountryNumber of CompaniesMarket Share
1 United States of America 914,233 69.46%
2 United Kingdom 79,420 6.03%
3 Brazil 40,862 3.10%
4 Australia 29,557 2.25%
5 France 25,546 1.94%
6 Canada 21,531 1.64%
7 Germany 21,127 1.61%
8 Russia 17,718 1.35%
9 Japan 16,217 1.23%
10 Italy 12,386 0.94%

The aggregate GMV of Fashion and Apparel companies on Wix Stores is USD 14B.
The aggregate GMV of Grocery and Home Supplies companies on Wix Stores is USD 2B.
Quash the doubts about your TAM

Data-driven market estimates. All the right answers for your TAM questions Size the market from every perspective that matters to your business