WooCommerce eCommerce Market Share Statistics|2022 Statistics

Updated as of Sep 10, 2022


WooCommerce has 980 plugins which helped generate more than $30 million sales for WooCommerce last year. The statistics keep on growing with almost 30,000 new downloads per day. With an increasing share of mobile shopping in the ecommerce ecosystem, ecommerce merchants are expected to benefit heavily from WooCommerce’s Mobile App and REST API that enables WooCommerce’s ecommerce data in other contexts like mobile applications.


WooCommerce Stores Physical Goods eCommerce Market Share by Web Sales Ranges

About 75% of online sales in the B2C physical goods ecommerce ecosystem of WooCommerce is generated by 11% of the websites powered by WooCommerce. Around 2,000 merchants accounted for 50% of all web sales made through WooCommerce. 88% of the merchants using WooCommerce have a stand-alone Gross Merchandise Value (GMV) of less than $1 million and account for 25% of the aggregate GMV of all WooCommerce powered ecommerce merchants.


#Web Sales RangeNumber of CompaniesMarket Share
1 < 1M 266,296 88.68%
2 1M-50M 33,312 11.09%
3 50M-100M 364 0.12%
4 100M-500M 314 0.10%
5 500M+ 10 0.00%

North America accounts for 69% of GMV on WooCommerce in 2021
EU accounts for 20% of GMV of WooCommerce in 2021
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The State of the Direct-to-Consumer Industry 2022

The State of the Direct-to-Consumer Industry 2022


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Global eCommerce market size

Global eCommerce market size


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WooCommerce Stores eCommerce Market Shares by Web Traffic Range

Only 0.01% of the global top 10,000 websites as ranked by web traffic are WooCommerce powered eCommerce websites. WooCommerce is used by the highest share (29%) of B2C merchants among the top 500,000 sites.


#Traffic RankeCommerce companiesMarket Share
1 <10K 196 0.01%
2 10K - 100K 2,132 0.08%
3 100K - 500K 12,866 0.49%
4 500K - 1M 19,736 0.75%
5 1M - 3M 330,926 12.56%
6 3M - 10M 1,029,393 39.07%
7 100M+ 1,239,750 47.05%

There are 2,634,999 eCommerce companies using WooCommerce in 2022
The aggregate online sales of physical goods eCommerce companies using WooCommerce is USD 235B in 2021.
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WooCommerce Stores eCommerce Market Share by Country

WooCommerce has the strongest hold in North America where the United States accounted for 55% of the global merchants on the platform, The web sales of these merchants account for about 44% of global web sales made through WooCommerce.


#CountryNumber of CompaniesMarket Share
1 United States of America 1,449,666 55.02%
2 United Kingdom 151,050 5.73%
3 Australia 77,364 2.94%
4 India 68,603 2.60%
5 Russia 64,853 2.46%
6 Italy 62,974 2.39%
7 Iran 47,429 1.80%
8 Canada 41,640 1.58%
9 Netherlands 39,260 1.49%
10 Brazil 39,172 1.49%

The aggregate GMV of Fashion and Apparel companies on WooCommerce is USD 52.3B.
The aggregate GMV of Grocery and Home Supplies companies on WooCommerce is USD 3.3B.
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