WooCommerce eCommerce Market Share Statistics|2022 Statistics
Updated as of Jul 10, 2022
WooCommerce has 980 plugins which helped generate more than $30 million sales for WooCommerce last year. The statistics keep on growing with almost 30,000 new downloads per day. With an increasing share of mobile shopping in the ecommerce ecosystem, ecommerce merchants are expected to benefit heavily from WooCommerce's Mobile App and REST API that enables WooCommerce's ecommerce data in other contexts like mobile applications.
WooCommerce Stores Physical Goods eCommerce Market Share by Web Sales Ranges
About 75% of online sales in the B2C physical goods ecommerce ecosystem of WooCommerce is generated by 11% of the websites powered by WooCommerce. Around 2,000 merchants accounted for 50% of all web sales made through WooCommerce. 88% of the merchants using WooCommerce have a stand-alone Gross Merchandise Value (GMV) of less than $1 million and account for 25% of the aggregate GMV of all WooCommerce powered ecommerce merchants.
| # | Web Sales Range | Number of Companies | Market Share |
|---|---|---|---|
| 1 | < 1M | 266,296 | 88.68% |
| 2 | 1M-50M | 33,312 | 11.09% |
| 3 | 50M-100M | 364 | 0.12% |
| 4 | 100M-500M | 314 | 0.10% |
| 5 | 500M+ | 10 | 0.00% |
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The State of the Direct-to-Consumer Industry 2022
State of the US Direct-to-Consumer Subscriptions Industry 2022
Global eCommerce market size
WooCommerce Stores eCommerce Market Shares by Web Traffic Range
Only 0.01% of the global top 10,000 websites as ranked by web traffic are WooCommerce powered eCommerce websites. WooCommerce is used by the highest share (29%) of B2C merchants among the top 500,000 sites.
| # | Traffic Rank | eCommerce companies | Market Share |
|---|---|---|---|
| 1 | <10K | 196 | 0.01% |
| 2 | 10K - 100K | 2,132 | 0.08% |
| 3 | 100K - 500K | 12,866 | 0.49% |
| 4 | 500K - 1M | 19,736 | 0.75% |
| 5 | 1M - 3M | 330,926 | 12.56% |
| 6 | 3M - 10M | 1,029,393 | 39.07% |
| 7 | 100M+ | 1,239,750 | 47.05% |
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WooCommerce Stores eCommerce Market Share by Country
WooCommerce has the strongest hold in North America where the United States accounted for 55% of the global merchants on the platform, The web sales of these merchants account for about 44% of global web sales made through WooCommerce.
| # | Country | Number of Companies | Market Share |
|---|---|---|---|
| 1 | United States of America | 1,449,666 | 55.02% |
| 2 | United Kingdom | 151,050 | 5.73% |
| 3 | Australia | 77,364 | 2.94% |
| 4 | India | 68,603 | 2.60% |
| 5 | Russia | 64,853 | 2.46% |
| 6 | Italy | 62,974 | 2.39% |
| 7 | Iran | 47,429 | 1.80% |
| 8 | Canada | 41,640 | 1.58% |
| 9 | Netherlands | 39,260 | 1.49% |
| 10 | Brazil | 39,172 | 1.49% |
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