eCommerce Market Share of Payment Technologies 2022

Updated as of Jul 10, 2022


The global payments total addressable market in 2020 was USD 235T of which consumer-related electronic transactions (ACH) amounted to USD 48T. In comparison, the value of eCommerce transactions for the same year was USD 4.29T. The value of global eCommerce payment transactions is expected to exceed USD 7.5T by 2026.


eCommerce Market Share of Payment Technologies 2022

In 2015, PayPal, Square, Adyen and Stripe controlled 90 percent of the eCommerce payments market in terms of gross payment volumes, but their share has been slipping ever since and is close to 55% gross payment volume globally (excluding Alipay and WeChat Pay in China) while new entrants have cornered the rest.However together, they continue to have over 90% share of the total eCommerce installed base of merchants. PayPal is the most popular eCommerce payment method enabled by 61% share of eCommerce merchants globally. Stripe is the second most used payment method with 24% of eCommerce


#Payment PlatformeCommerce companiesMarket Share
1 PayPal 3,682,983 61.22%
2 Stripe 1,467,996 24.40%
3 Adyen 412,924 6.86%
4 Square 123,833 2.06%
5 Amazon Payments 111,686 1.86%
6 Klarna 100,929 1.68%
7 Authorize.Net 49,696 0.83%
8 Braintree 40,755 0.68%
9 Mercadolibre 13,461 0.22%
10 CCBill 12,039 0.20%

The top 10 eCommerce platforms together have an installed base of 95% of global eCommerce merchants
There are at least 64 payment platforms offering payment methods and gateways for eCommerce globally
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Paypal Market Share in 2022 | eCommerce Payments Market Share

Paypal has significant in-store payment processing as well as funds transfer operations which add up to its TPV. In terms of eCommerce merchant acquisition, Paypal has combined its online wallet consumers with a gateway accepted by more than 30M merchants. Within eCommerce, there are at least 3.7M valid and substantial merchants using Paypal. 45% of the installed base is in the United States. Paypal's TPV in 2021 was USD 1,250B


#CountryeCommerce companiesMarket Share
1 United States of America 2,647,255 44.76%
2 United Kingdom 214,236 3.62%
3 Germany 140,132 2.37%
4 Canada 87,956 1.49%
5 Italy 78,642 1.33%
6 Australia 58,715 0.99%
7 France 55,232 0.93%
8 Netherlands 19,315 0.33%
9 Brazil 44,171 0.75%
10 Spain 29,477 0.50%

PayPal has 61% market share of eCommerce merchants globally
There are 3.6M merchants using PayPal globally
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Stripe Market Share in 2022 | eCommerce Payments Market Share "

"Stripe, unlike Paypal or Square is a pure online acquirer with not much consumer branding and limited offline products. Stripe is a payment gateway unlike Adyen, and processes transactions on behalf of a business. Stripe's customers include the likes of Google, Slack, Zoom, Lyft, Amazon, and Salesforce but it generates a considerable volume of payments via Shopify Payments which is powered by Stripe. In terms of aggregate annual GMV, the merchant bases of Paypal and Stripe are comparable in size but Stripe's clientele has a higher average annual GMV per merchant than Paypal's. Stripe's TPV in 2021 was USD 500B"


#CountryeCommerce companiesMarket Share
1 United States of America 898,249 62.27%
2 Germany 139,525 9.67%
3 United Kingdom 62,824 4.36%
4 France 28,658 1.99%
5 Australia 27,708 1.92%
6 Italy 21,751 1.51%
7 Brazil 21,422 1.49%
8 Canada 21,095 1.46%
9 Russia 20,790 1.44%
10 Netherlands 18,467 1.28%

Stripe has 24% market share of eCommerce merchants globally
There are 1.46M merchants using Stripe globally
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Adyen Market Share in 2022 | eCommerce Payments Market Share

Adyen is a pure online acquirer and is primarily a payment processor that sets up a merchant account. Adyen has a good base of enterprise customers and has always had a better point-of-sale offering than Stripe. Adyen's user base of merchants generate 7.4% of aggregate eCommerce GMV globally. Adyen's TPV in 2021 was USD 584B


#CountryeCommerce companiesMarket Share
1 United States of America 233,222 60.30%
2 United Kingdom 66,722 17.25%
3 Netherlands 34,745 8.98%
4 Germany 14,681 3.80%
5 Belgium 7,391 1.91%
6 China 5,052 1.31%
7 Austria 2,733 0.71%
8 New Zealand 2,576 0.67%
9 Switzerland 2,297 0.59%
10 France 1,909 0.49%

Adyen has 7% market share of eCommerce merchants globally
There are 412,924 merchants using Adyen globally

Square Market Share in 2022 | eCommerce Payments Market Share

Square's gross payment volume includes payments made across its POS terminals and its popular P2P offering, Square's eCommerce footprint is therefore much smaller than its retail seller base and tends to provide solutions for small merchants. Square's TPV in 2021 was USD 153B.


#CountryeCommerce companiesMarket Share
1 United States of America 113,593 91.99%
2 Canada 4,135 3.35%
3 Australia 3,381 2.74%
4 United Kingdom 2,330 1.89%
5 India 16 0.01%
6 Germany 6 0.00%
7 Russia 5 0.00%
8 Italy 5 0.00%
9 Brazil 3 0.00%
10 South Africa 2 0.00%

Square has 2% market share of eCommerce merchants globally
There are 123,833 merchants using Square globally

Amazon Payments Market Share in 2022 | eCommerce Payments Market Share

Amazon's proprietary credit card payment processor supports payments on Amazon as well as merchant sites. Amazon Pay has evolved to include a digital wallet for customers and a payments network for both online and brick-and-mortar merchants. t Amazon Pay has grown into a major online payment provider with a 24% user share in the US.


#CountryeCommerce companiesMarket Share
1 United States of America 82,270 74.52%
2 Germany 12,149 11.00%
3 United Kingdom 4,692 4.25%
4 Australia 1,527 1.38%
5 France 1,324 1.20%
6 Japan 1,166 1.06%
7 Canada 1,094 0.99%
8 Italy 1,079 0.98%
9 Spain 700 0.63%
10 Netherlands 679 0.62%

Amazon Payments has 2% market share of eCommerce merchants globally
There are 111,686 merchants using Amazon Payments globally

Klarna Market Share in 2022 | eCommerce Payments Market Share

Klarna is currently the most popular Pay Later technology in the market, offered by 53% of websites on the entire internet. This is higher than its competitors Afterpay, Sezzle, ZipPay and Affirm combined, with a total share of 39%.


#CountryeCommerce companiesMarket Share
1 United States of America 32,680 32.67%
2 Germany 20,400 20.39%
3 Sweden 13,754 13.75%
4 Netherlands 7,471 7.47%
5 United Kingdom 5,710 5.71%
6 Finland 5,698 5.70%
7 Norway 4,971 4.97%
8 Denmark 3,028 3.03%
9 Austria 1,475 1.47%
10 Australia 766 0.77%

Klarna has 2% market share of eCommerce merchants globally
There are 100,929 merchants using Klarna globally

Authorise.Net Market Share in 2022 | eCommerce Payments Market Share

Adyen is a pure online acquirer and is primarily a payment processor that sets up a merchant account. Adyen has a good base of enterprise customers and has always had a better point-of-sale offering than Stripe. Adyen's user base of merchants generates 7.4% of aggregate eCommerce GMV globally. Adyen's TPV in 2021 was USD 584B


#CountryeCommerce companiesMarket Share
1 United States of America 39,968 80.89%
2 United Kingdom 1,858 3.76%
3 Germany 1,121 2.27%
4 Netherlands 1,085 2.20%
5 Canada 728 1.47%
6 Australia 615 1.24%
7 Brazil 536 1.08%
8 Italy 376 0.76%
9 France 333 0.67%
10 India 302 0.61%

Authorize.Net has 1% market share of eCommerce merchants globally
There are 49,696 merchants using Authorize.Net globally

Braintree Market Share in 2022 | eCommerce Payments Market Share

Braintree is a PayPal-owned gateway that supports payments for mobile-centric merchants, and benefits from its access to the millions of PayPal sellers. Paypal acquired Braintree in 2013 for USD 800M.


#CountryeCommerce companiesMarket Share
1 United States of America 39,968 80.89%
2 United Kingdom 1,858 3.76%
3 Germany 1,121 2.27%
4 Netherlands 1,085 2.20%
5 Canada 728 1.47%
6 Australia 615 1.24%
7 Brazil 536 1.08%
8 Italy 376 0.76%
9 France 333 0.67%
10 India 302 0.61%

Braintree has 1% market share of eCommerce merchants globally
There are 40,755 merchants using Braintree globally

MercadoLibre Market Share in 2022 | eCommerce Payments Market Share

MercadoLibre is a leading eCommerce technology platform in Latin America that also owns Mercado Pago, a payment technology. Total payment volume through Mercado Pago was USD 24B in 2021 with, a year-over-year increase of 52.1%. total payment transactions increased 56.1% year-over-year, totaling 1,028.9M transactions for the first quarter of 2022.


#CountryeCommerce companiesMarket Share
1 Brazil 5,861 44.59%
2 United States of America 3,019 22.97%
3 Argentina 2,927 22.27%
4 Mexico 746 5.68%
5 Chile 532 4.05%
6 United Kingdom 58 0.27%
7 Canada 13 0.10%
8 Mali 9 0.07%
9 Uruguay 1 0.01%
10 India 1 0.01%

Mercadolibre has 0.2% market share of eCommerce merchants globally
There are 13,461 merchants using Mercadolibre globally

CCBill Market Share in 2022 | eCommerce Payments Market Share

92% of CCBill's installed base is in the United States


#CountryeCommerce companiesMarket Share
1 United States of America 10,968 91.80%
2 United Kingdom 346 2.90%
3 Netherlands 106 0.89%
4 Canada 100 0.84%
5 Germany 57 0.48%
6 Russia 52 0.44%
7 France 41 0.34%
8 Australia 29 0.24%
9 Spain 27 0.23%
10 Czech Republic 25 0.21%

CCBill has 0.2% market share of eCommerce merchants globally
There are 12,039 merchants using CCBill globally
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